At the beginning of this decade, NGK SPARK PLUG released both its 2040 Vision, ‘Beyond ceramics, eXceeding imagination’ and its 2030 Long-Term Management Plan, ‘NITTOKU BX’. Both set out plans for the company to change drastically beyond the current way in order to secure its continued success well into the future. In the coming years, the company will transform its portfolio in more sustainability-driven directions. To this end, four new business fields have been identified – Mobility, Medical, Environment & Energy and Communications.
Against the backdrop of a rapidly changing automotive industry, which is expected to see a major decline in the use of the internal combustion engine (ICE), the company has concluded that the name NGK SPARK PLUG no longer accurately represents what the overall business stands for. Indeed, particularly in Europe and the English-speaking countries, the name is strongly associated with the ICE segment. This name, moreover, can result in the overlooking of the positive contribution which the company already makes to the environment – especially with its various ranges of sensors, its technical ceramics business and its many new fields of activities.
To mark this important milestone, both a new name and logo have been unveiled. ‘Niterra’ is a coined word, which combines the Latin words ‘niteo’ meaning ‘shine’ and ‘terra/earth’. It expresses the desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine: a goal formulated in the company’s 2040 Vision.
For the new logo, the colours ‘Earth Green’ for the letters used in ‘Niterra’ and ‘Shine Yellow’ for the dot on the letter ‘i’ have been selected. ‘Earth Green’ was chosen because it creates the impression of the Earth being seen from space. It, moreover, is a colour that evokes a sense of tradition and trust. ‘Shine Yellow’, in addition, is used in order to resemble the image of a candle shining like a torch.
“With our new Group and Corporate Logo, we are one step further on our transformation journey,” says Damien Germès, President & CEO of NGK SPARK PLUG EUROPE GmbH, Regional President EMEA and Corporate Officer of the Global Headquarters in Japan. “Our new corporate name and logo will be great symbols of our path towards developing the sustainable solutions of tomorrow.”
While ‘Niterra’ will become the Group’s overall name, the iconic brands – NGK and NTK – will continue to exist for the company’s respective ignition and sensor businesses.
August 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has named David Loy, currently Vice President Aftermarket EMEA, as General Manager Global Aftermarket Business and Digital Platforms within the Mobility Business Company (MBC), which belongs to the company’s Japanese headquarters, effective as of 01 September 2023.
Read moreJuly 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has once again scored highly in its EMEA Aftermarket Customer Satisfaction Survey in 2023.
Read moreJuly 2023
Niterra, the world's leading ignition and automotive electronics specialist, has added more precious metal spark plugs to its already extensive range of aftermarket spark plugs. The nine new Laser Iridium references, most of which follow Niterra's OE business, cover vehicles from BMW, Citroen, Honda, Opel, Peugeot, Subaru and Toyota.
Read moreJune 2023
As the world's leading ignition and vehicle electronics specialist, Niterra (formerly NGK SPARK PLUG) announces the launch of its new exhaust and differential pressure sensors (EDPS). The addition of these sensors further strengthens the NTK Vehicle Electronics brand portfolio.
Read moreMay 2023
Niterra, the world's leading ignition and automotive electronics specialist, has expanded its aftermarket offering with 29 new state-of-the-art ignition coils for global automakers including Hyundai, Kia, Mercedes-Benz, Porsche, Toyota and Opel.
Read moreApril 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, is pleased to announce the introduction of the brand NTK as a distinct brand in TecDoc. The move will see the uncoupling of products offered by the company’s NGK Ignition Parts and NTK Vehicle Electronics brands in TecDoc and the implementation of two separate TecDoc brand keys. Both brands have previously been listed under the brand NGK with the brand key 0015. While NGK will continue with brand key 0015, the NTK brand will be found under brand key 5414.
Read moreFebruary 2023
Following on from last year’s announcement regarding its upcoming English name change to ‘Niterra’, NGK SPARK PLUG is proud to reveal to the world its new Group and Corporate Logo. This will be officially adopted by the company in conjunction with the name change to ‘Niterra’, which will take place at the beginning of April 2023.
Read moreJanuary 2023
NGK SPARK PLUG is proud to announce the renewal of its role as technical partner and sponsor to the X-raid motorsport team for the upcoming 2023 Dakar Rally. The news once again confirms the world’s leading ignition and sensor specialist’s commitment to participating at several elite levels of motorsport.
Read moreAugust 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has named David Loy, currently Vice President Aftermarket EMEA, as General Manager Global Aftermarket Business and Digital Platforms within the Mobility Business Company (MBC), which belongs to the company’s Japanese headquarters, effective as of 01 September 2023.
Read moreJuly 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has once again scored highly in its EMEA Aftermarket Customer Satisfaction Survey in 2023.
Read moreJuly 2023
Niterra, the world's leading ignition and automotive electronics specialist, has added more precious metal spark plugs to its already extensive range of aftermarket spark plugs. The nine new Laser Iridium references, most of which follow Niterra's OE business, cover vehicles from BMW, Citroen, Honda, Opel, Peugeot, Subaru and Toyota.
Read moreJune 2023
As the world's leading ignition and vehicle electronics specialist, Niterra (formerly NGK SPARK PLUG) announces the launch of its new exhaust and differential pressure sensors (EDPS). The addition of these sensors further strengthens the NTK Vehicle Electronics brand portfolio.
Read moreMay 2023
Niterra, the world's leading ignition and automotive electronics specialist, has expanded its aftermarket offering with 29 new state-of-the-art ignition coils for global automakers including Hyundai, Kia, Mercedes-Benz, Porsche, Toyota and Opel.
Read moreApril 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, is pleased to announce the introduction of the brand NTK as a distinct brand in TecDoc. The move will see the uncoupling of products offered by the company’s NGK Ignition Parts and NTK Vehicle Electronics brands in TecDoc and the implementation of two separate TecDoc brand keys. Both brands have previously been listed under the brand NGK with the brand key 0015. While NGK will continue with brand key 0015, the NTK brand will be found under brand key 5414.
Read moreFebruary 2023
Following on from last year’s announcement regarding its upcoming English name change to ‘Niterra’, NGK SPARK PLUG is proud to reveal to the world its new Group and Corporate Logo. This will be officially adopted by the company in conjunction with the name change to ‘Niterra’, which will take place at the beginning of April 2023.
Read moreJanuary 2023
NGK SPARK PLUG is proud to announce the renewal of its role as technical partner and sponsor to the X-raid motorsport team for the upcoming 2023 Dakar Rally. The news once again confirms the world’s leading ignition and sensor specialist’s commitment to participating at several elite levels of motorsport.
Read more