Ever since its founding in 1936, the company has been synonymous with spark plugs and today enjoys the position of global leader in this market. However, the internal combustion engine (ICE)-related business comprises just one part of NGK SPARK PLUG, with the company also having achieved significant success in areas such as sensors and technical ceramics.
With the on-going transformation of the automotive industry, the NGK SPARK PLUG 2030 Long-Term Management Plan, ‘NITTOKU BX’, which was unveiled in 2020, set out the company’s future path, focusing on the successful portfolio transformation towards environmentally sustainable business fields. These are Mobility, Medical, Environment & Energy and Communications.
Considering the company’s sustainable business objectives, as well as the forecasted shift away from ICE powertrains, the name ‘NGK SPARK PLUG’ no longer accurately describes the company’s future direction as a whole. Indeed, particularly in Europe and the US, the current name is strongly associated with the ICE business segment, which can create an impression that overlooks the positive contribution that the company makes to the environment – especially with its various ranges of sensors, its technical ceramics business and its many new fields of activities.
The Group’s new English company name – ‘Niterra’ – is a coined word, which combines the Latin words ‘niteo’ meaning ‘shine’ and ‘terra/earth’. It expresses the Group’s desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine: a goal formulated in the company’s 2040 Vision.
While ‘Niterra’ will become the Group’s overall name, the iconic brands – NGK and NTK – will continue to exist for the company’s respective businesses.
“‘Niterra’ is a key milestone in the transformation which we are undergoing,” says Damien Germès, President & CEO of NGK SPARK PLUG EUROPE GmbH, Regional President EMEA and Corporate Officer of the Global Headquarters in Japan. “In the coming generations, it will be necessary to think even more about sustainability and what is good for the earth. With our new name, we have taken one more step on our journey to become a company that not only is successful, but also provides new value to the world.”
July 2022
NGK SPARK PLUG is proud to announce the beginning of a strategic partnership with neoplas med GmbH, a German medical company that specialises in innovative cold plasma jet technology. The collaboration will involve the world’s leading ignition and vehicle electronics specialist investing growth capital from its Venture Capital Fund CVC (jointly operated with Pegasus Tech Ventures) into this future-oriented medical company. The move further demonstrates NGK SPARK PLUG’s commitment to promoting the creation of new businesses.
Read moreJuly 2022
NGK SPARK PLUG, the world’s leading ignition and vehicle electronics specialist, announces the relaunch of its online fanshop. With an improved new look, the updated online touchpoint aims to further enhance the user experience of its customers. Whether it's a key ring, a softshell jacket or a dartboard, all company fans will be able to find what they are looking for in the fanshop’s three product categories: Accessories, Clothing and Sports.
Read moreJune 2022
Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK SPARK PLUG announces major news with its decision to change its English language company name to ‘Niterra’. World-renowned as an ignition, sensor and technical ceramics specialist, the Group rebrand reflects the journey which the company is currently on and will come into effect at the beginning of the company’s next fiscal year on 01 April 2023.
Read moreJune 2022
NGK SPARK PLUG, the world’s leading ignition and vehicle electronics specialist, is excited to announce the launch of 50 new exhaust gas temperature sensors (EGTS) to its NTK Vehicle Electronics brand. The range extension sees the addition of PTC (Positive Temperature Coefficient) sensors to the company’s current NTC (Negative Temperature Coefficient) portfolio, making NTK Vehicle Electronics a comprehensive service provider for EGTS.
Read moreMay 2022
NGK SPARK PLUG is pleased to announce the launch of three new spark plugs for marine applications, with one also suitable for 4-wheel vehicles. The three new double precious metal references are pioneering in the Aftermarket and follow the OE business, with outstanding quality, high ignition performance and ignitability as well as high resistance to wear.
Read moreMay 2022
NGK SPARK PLUG, the world’s leading ignition and sensor specialist, is excited to announce the update of its Part Finder for 4-wheel applications. Available in more than 40 languages, the e-catalogue provides global customers with a user-friendly experience, allowing them to access the company’s comprehensive portfolio of Aftermarket ignition and vehicle electronics parts.
Read moreMarch 2022
The world’s leading ignition and sensor specialist, NGK SPARK PLUG, has further strengthened its Aftermarket provision with the release of 12 new, advanced technology spark plugs for hundreds of Europe’s fastest-growing 4-wheel applications. All of the references are offered under its precious metal Laser Iridium, Laser Platinum or Iridium IX ranges, and three are first to market. In addition, almost all of the introductions follow the OE business of NGK SPARK PLUG, guaranteeing the company’s exceptional quality and performance.
Read moreJanuary 2022
NGK SPARK PLUG, the world’s leading ignition and sensor specialist, is proud to announce the phased introduction of a wide range of EGR valves to its NTK Vehicle Electronics brand. The valves, which in terms of quality are equivalent to their OE counterparts, will be released over a three-year period, ultimately providing a 153 million EMEA car parc coverage. The move further strengthens the company’s Aftermarket offer, which provides customers with a one-stop shop for all their vehicle sensor needs.
Read moreJuly 2022
NGK SPARK PLUG is proud to announce the beginning of a strategic partnership with neoplas med GmbH, a German medical company that specialises in innovative cold plasma jet technology. The collaboration will involve the world’s leading ignition and vehicle electronics specialist investing growth capital from its Venture Capital Fund CVC (jointly operated with Pegasus Tech Ventures) into this future-oriented medical company. The move further demonstrates NGK SPARK PLUG’s commitment to promoting the creation of new businesses.
Read moreJuly 2022
NGK SPARK PLUG, the world’s leading ignition and vehicle electronics specialist, announces the relaunch of its online fanshop. With an improved new look, the updated online touchpoint aims to further enhance the user experience of its customers. Whether it's a key ring, a softshell jacket or a dartboard, all company fans will be able to find what they are looking for in the fanshop’s three product categories: Accessories, Clothing and Sports.
Read moreJune 2022
Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK SPARK PLUG announces major news with its decision to change its English language company name to ‘Niterra’. World-renowned as an ignition, sensor and technical ceramics specialist, the Group rebrand reflects the journey which the company is currently on and will come into effect at the beginning of the company’s next fiscal year on 01 April 2023.
Read moreJune 2022
NGK SPARK PLUG, the world’s leading ignition and vehicle electronics specialist, is excited to announce the launch of 50 new exhaust gas temperature sensors (EGTS) to its NTK Vehicle Electronics brand. The range extension sees the addition of PTC (Positive Temperature Coefficient) sensors to the company’s current NTC (Negative Temperature Coefficient) portfolio, making NTK Vehicle Electronics a comprehensive service provider for EGTS.
Read moreMay 2022
NGK SPARK PLUG is pleased to announce the launch of three new spark plugs for marine applications, with one also suitable for 4-wheel vehicles. The three new double precious metal references are pioneering in the Aftermarket and follow the OE business, with outstanding quality, high ignition performance and ignitability as well as high resistance to wear.
Read moreMay 2022
NGK SPARK PLUG, the world’s leading ignition and sensor specialist, is excited to announce the update of its Part Finder for 4-wheel applications. Available in more than 40 languages, the e-catalogue provides global customers with a user-friendly experience, allowing them to access the company’s comprehensive portfolio of Aftermarket ignition and vehicle electronics parts.
Read moreMarch 2022
The world’s leading ignition and sensor specialist, NGK SPARK PLUG, has further strengthened its Aftermarket provision with the release of 12 new, advanced technology spark plugs for hundreds of Europe’s fastest-growing 4-wheel applications. All of the references are offered under its precious metal Laser Iridium, Laser Platinum or Iridium IX ranges, and three are first to market. In addition, almost all of the introductions follow the OE business of NGK SPARK PLUG, guaranteeing the company’s exceptional quality and performance.
Read moreJanuary 2022
NGK SPARK PLUG, the world’s leading ignition and sensor specialist, is proud to announce the phased introduction of a wide range of EGR valves to its NTK Vehicle Electronics brand. The valves, which in terms of quality are equivalent to their OE counterparts, will be released over a three-year period, ultimately providing a 153 million EMEA car parc coverage. The move further strengthens the company’s Aftermarket offer, which provides customers with a one-stop shop for all their vehicle sensor needs.
Read more