Ever since its founding in 1936, the company has been synonymous with spark plugs and today enjoys the position of global leader in this market. However, the internal combustion engine (ICE)-related business comprises just one part of NGK SPARK PLUG, with the company also having achieved significant success in areas such as sensors and technical ceramics.
With the on-going transformation of the automotive industry, the NGK SPARK PLUG 2030 Long-Term Management Plan, ‘NITTOKU BX’, which was unveiled in 2020, set out the company’s future path, focusing on the successful portfolio transformation towards environmentally sustainable business fields. These are Mobility, Medical, Environment & Energy and Communications.
Considering the company’s sustainable business objectives, as well as the forecasted shift away from ICE powertrains, the name ‘NGK SPARK PLUG’ no longer accurately describes the company’s future direction as a whole. Indeed, particularly in Europe and the US, the current name is strongly associated with the ICE business segment, which can create an impression that overlooks the positive contribution that the company makes to the environment – especially with its various ranges of sensors, its technical ceramics business and its many new fields of activities.
The Group’s new English company name – ‘Niterra’ – is a coined word, which combines the Latin words ‘niteo’ meaning ‘shine’ and ‘terra/earth’. It expresses the Group’s desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine: a goal formulated in the company’s 2040 Vision.
While ‘Niterra’ will become the Group’s overall name, the iconic brands – NGK and NTK – will continue to exist for the company’s respective businesses.
“‘Niterra’ is a key milestone in the transformation which we are undergoing,” says Damien Germès, President & CEO of NGK SPARK PLUG EUROPE GmbH, Regional President EMEA and Corporate Officer of the Global Headquarters in Japan. “In the coming generations, it will be necessary to think even more about sustainability and what is good for the earth. With our new name, we have taken one more step on our journey to become a company that not only is successful, but also provides new value to the world.”
November 2023
Building on the success of two exciting virtual racing seasons, Niterra is once again preparing to launch its 2024 Esports Cup, an event series that further cements the company’s strong sponsorship of motorsports.
Read moreAugust 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has named David Loy, currently Vice President Aftermarket EMEA, as General Manager Global Aftermarket Business and Digital Platforms within the Mobility Business Company (MBC), which belongs to the company’s Japanese headquarters, effective as of 01 September 2023.
Read moreJuly 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has once again scored highly in its EMEA Aftermarket Customer Satisfaction Survey in 2023.
Read moreJuly 2023
Niterra, the world's leading ignition and automotive electronics specialist, has added more precious metal spark plugs to its already extensive range of aftermarket spark plugs. The nine new Laser Iridium references, most of which follow Niterra's OE business, cover vehicles from BMW, Citroen, Honda, Opel, Peugeot, Subaru and Toyota.
Read moreJune 2023
As the world's leading ignition and vehicle electronics specialist, Niterra (formerly NGK SPARK PLUG) announces the launch of its new exhaust and differential pressure sensors (EDPS). The addition of these sensors further strengthens the NTK Vehicle Electronics brand portfolio.
Read moreMay 2023
Niterra, the world's leading ignition and automotive electronics specialist, has expanded its aftermarket offering with 29 new state-of-the-art ignition coils for global automakers including Hyundai, Kia, Mercedes-Benz, Porsche, Toyota and Opel.
Read moreApril 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, is pleased to announce the introduction of the brand NTK as a distinct brand in TecDoc. The move will see the uncoupling of products offered by the company’s NGK Ignition Parts and NTK Vehicle Electronics brands in TecDoc and the implementation of two separate TecDoc brand keys. Both brands have previously been listed under the brand NGK with the brand key 0015. While NGK will continue with brand key 0015, the NTK brand will be found under brand key 5414.
Read moreFebruary 2023
Following on from last year’s announcement regarding its upcoming English name change to ‘Niterra’, NGK SPARK PLUG is proud to reveal to the world its new Group and Corporate Logo. This will be officially adopted by the company in conjunction with the name change to ‘Niterra’, which will take place at the beginning of April 2023.
Read moreJanuary 2023
NGK SPARK PLUG is proud to announce the renewal of its role as technical partner and sponsor to the X-raid motorsport team for the upcoming 2023 Dakar Rally. The news once again confirms the world’s leading ignition and sensor specialist’s commitment to participating at several elite levels of motorsport.
Read moreNovember 2023
Building on the success of two exciting virtual racing seasons, Niterra is once again preparing to launch its 2024 Esports Cup, an event series that further cements the company’s strong sponsorship of motorsports.
Read moreAugust 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has named David Loy, currently Vice President Aftermarket EMEA, as General Manager Global Aftermarket Business and Digital Platforms within the Mobility Business Company (MBC), which belongs to the company’s Japanese headquarters, effective as of 01 September 2023.
Read moreJuly 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has once again scored highly in its EMEA Aftermarket Customer Satisfaction Survey in 2023.
Read moreJuly 2023
Niterra, the world's leading ignition and automotive electronics specialist, has added more precious metal spark plugs to its already extensive range of aftermarket spark plugs. The nine new Laser Iridium references, most of which follow Niterra's OE business, cover vehicles from BMW, Citroen, Honda, Opel, Peugeot, Subaru and Toyota.
Read moreJune 2023
As the world's leading ignition and vehicle electronics specialist, Niterra (formerly NGK SPARK PLUG) announces the launch of its new exhaust and differential pressure sensors (EDPS). The addition of these sensors further strengthens the NTK Vehicle Electronics brand portfolio.
Read moreMay 2023
Niterra, the world's leading ignition and automotive electronics specialist, has expanded its aftermarket offering with 29 new state-of-the-art ignition coils for global automakers including Hyundai, Kia, Mercedes-Benz, Porsche, Toyota and Opel.
Read moreApril 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, is pleased to announce the introduction of the brand NTK as a distinct brand in TecDoc. The move will see the uncoupling of products offered by the company’s NGK Ignition Parts and NTK Vehicle Electronics brands in TecDoc and the implementation of two separate TecDoc brand keys. Both brands have previously been listed under the brand NGK with the brand key 0015. While NGK will continue with brand key 0015, the NTK brand will be found under brand key 5414.
Read moreFebruary 2023
Following on from last year’s announcement regarding its upcoming English name change to ‘Niterra’, NGK SPARK PLUG is proud to reveal to the world its new Group and Corporate Logo. This will be officially adopted by the company in conjunction with the name change to ‘Niterra’, which will take place at the beginning of April 2023.
Read moreJanuary 2023
NGK SPARK PLUG is proud to announce the renewal of its role as technical partner and sponsor to the X-raid motorsport team for the upcoming 2023 Dakar Rally. The news once again confirms the world’s leading ignition and sensor specialist’s commitment to participating at several elite levels of motorsport.
Read more