The increasing migration of customers towards digital platforms for replacement parts is providing NGK SPARK PLUG with great opportunities to strengthen its business. To this end, the company has utilised the expertise of TecAlliance, whose TecDoc catalogue is the globally recognised quality standard in the Aftermarket. With the assistance of TecAlliance’s TecDoc team, NGK SPARK PLUG has successfully integrated a Part Finder update that provides even better performance in terms of availability, flexibility and user-friendliness. The new e-catalogue incorporates familiar TecDoc standards, providing effective data management and 24/7 availability.
The numerous advantages of this upgrade also include interactive catalogue browsing, constantly updated data, and standardised vehicle and product descriptions. In addition, a new, easy-to-use search tool makes locating the correct spare part a simple procedure, with all products displayed on one page for the searched vehicle.
Moreover, the intuitive nature of the new and dynamic e-catalogue is further demonstrated by an updated dashboard, and a sensitive graphic product search which delivers fast and efficient identification of the vehicle in question and its associated Aftermarket part.
The improved e-catalogue can be accessed via the large, red, rectangular button marked ‘Part Finder’, which is prominent on the www.ngkntk.com website. The updated online catalogue is also optimised for mobile phone use and has the potential for future applications.
“Our updated Part Finder is another step towards the digitalisation of our company,” says Frank Massia, Director Marketing Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH. “Our new e-catalogue boosts our digital presence, providing our global customers with a state-of-the-art and intuitive user experience. It offers improved performance and comprehensive product data which is regularly updated and easy to manage. All of these enhancements will further increase our already high levels of customer satisfaction, loyalty and prospects.”
June 2022
Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK SPARK PLUG announces major news with its decision to change its English language company name to ‘Niterra’. World-renowned as an ignition, sensor and technical ceramics specialist, the Group rebrand reflects the journey which the company is currently on and will come into effect at the beginning of the company’s next fiscal year on 01 April 2023.
Read moreJune 2022
NGK SPARK PLUG, the world’s leading ignition and vehicle electronics specialist, is excited to announce the launch of 50 new exhaust gas temperature sensors (EGTS) to its NTK Vehicle Electronics brand. The range extension sees the addition of PTC (Positive Temperature Coefficient) sensors to the company’s current NTC (Negative Temperature Coefficient) portfolio, making NTK Vehicle Electronics a comprehensive service provider for EGTS.
Read moreMay 2022
NGK SPARK PLUG is pleased to announce the launch of three new spark plugs for marine applications, with one also suitable for 4-wheel vehicles. The three new double precious metal references are pioneering in the Aftermarket and follow the OE business, with outstanding quality, high ignition performance and ignitability as well as high resistance to wear.
Read moreMay 2022
NGK SPARK PLUG, the world’s leading ignition and sensor specialist, is excited to announce the update of its Part Finder for 4-wheel applications. Available in more than 40 languages, the e-catalogue provides global customers with a user-friendly experience, allowing them to access the company’s comprehensive portfolio of Aftermarket ignition and vehicle electronics parts.
Read moreMarch 2022
The world’s leading ignition and sensor specialist, NGK SPARK PLUG, has further strengthened its Aftermarket provision with the release of 12 new, advanced technology spark plugs for hundreds of Europe’s fastest-growing 4-wheel applications. All of the references are offered under its precious metal Laser Iridium, Laser Platinum or Iridium IX ranges, and three are first to market. In addition, almost all of the introductions follow the OE business of NGK SPARK PLUG, guaranteeing the company’s exceptional quality and performance.
Read moreJune 2022
Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK SPARK PLUG announces major news with its decision to change its English language company name to ‘Niterra’. World-renowned as an ignition, sensor and technical ceramics specialist, the Group rebrand reflects the journey which the company is currently on and will come into effect at the beginning of the company’s next fiscal year on 01 April 2023.
Read moreJune 2022
NGK SPARK PLUG, the world’s leading ignition and vehicle electronics specialist, is excited to announce the launch of 50 new exhaust gas temperature sensors (EGTS) to its NTK Vehicle Electronics brand. The range extension sees the addition of PTC (Positive Temperature Coefficient) sensors to the company’s current NTC (Negative Temperature Coefficient) portfolio, making NTK Vehicle Electronics a comprehensive service provider for EGTS.
Read moreMay 2022
NGK SPARK PLUG is pleased to announce the launch of three new spark plugs for marine applications, with one also suitable for 4-wheel vehicles. The three new double precious metal references are pioneering in the Aftermarket and follow the OE business, with outstanding quality, high ignition performance and ignitability as well as high resistance to wear.
Read moreMay 2022
NGK SPARK PLUG, the world’s leading ignition and sensor specialist, is excited to announce the update of its Part Finder for 4-wheel applications. Available in more than 40 languages, the e-catalogue provides global customers with a user-friendly experience, allowing them to access the company’s comprehensive portfolio of Aftermarket ignition and vehicle electronics parts.
Read moreMarch 2022
The world’s leading ignition and sensor specialist, NGK SPARK PLUG, has further strengthened its Aftermarket provision with the release of 12 new, advanced technology spark plugs for hundreds of Europe’s fastest-growing 4-wheel applications. All of the references are offered under its precious metal Laser Iridium, Laser Platinum or Iridium IX ranges, and three are first to market. In addition, almost all of the introductions follow the OE business of NGK SPARK PLUG, guaranteeing the company’s exceptional quality and performance.
Read moreJanuary 2022
NGK SPARK PLUG, the world’s leading ignition and sensor specialist, is proud to announce the phased introduction of a wide range of EGR valves to its NTK Vehicle Electronics brand. The valves, which in terms of quality are equivalent to their OE counterparts, will be released over a three-year period, ultimately providing a 153 million EMEA car parc coverage. The move further strengthens the company’s Aftermarket offer, which provides customers with a one-stop shop for all their vehicle sensor needs.
Read more