The increasing migration of customers towards digital platforms for replacement parts is providing NGK SPARK PLUG with great opportunities to strengthen its business. To this end, the company has utilised the expertise of TecAlliance, whose TecDoc catalogue is the globally recognised quality standard in the Aftermarket. With the assistance of TecAlliance’s TecDoc team, NGK SPARK PLUG has successfully integrated a Part Finder update that provides even better performance in terms of availability, flexibility and user-friendliness. The new e-catalogue incorporates familiar TecDoc standards, providing effective data management and 24/7 availability.
The numerous advantages of this upgrade also include interactive catalogue browsing, constantly updated data, and standardised vehicle and product descriptions. In addition, a new, easy-to-use search tool makes locating the correct spare part a simple procedure, with all products displayed on one page for the searched vehicle.
Moreover, the intuitive nature of the new and dynamic e-catalogue is further demonstrated by an updated dashboard, and a sensitive graphic product search which delivers fast and efficient identification of the vehicle in question and its associated Aftermarket part.
The improved e-catalogue can be accessed via the large, red, rectangular button marked ‘Part Finder’, which is prominent on the www.ngkntk.com website. The updated online catalogue is also optimised for mobile phone use and has the potential for future applications.
“Our updated Part Finder is another step towards the digitalisation of our company,” says Frank Massia, Director Marketing Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH. “Our new e-catalogue boosts our digital presence, providing our global customers with a state-of-the-art and intuitive user experience. It offers improved performance and comprehensive product data which is regularly updated and easy to manage. All of these enhancements will further increase our already high levels of customer satisfaction, loyalty and prospects.”
August 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has named David Loy, currently Vice President Aftermarket EMEA, as General Manager Global Aftermarket Business and Digital Platforms within the Mobility Business Company (MBC), which belongs to the company’s Japanese headquarters, effective as of 01 September 2023.
Read moreJuly 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has once again scored highly in its EMEA Aftermarket Customer Satisfaction Survey in 2023.
Read moreJuly 2023
Niterra, the world's leading ignition and automotive electronics specialist, has added more precious metal spark plugs to its already extensive range of aftermarket spark plugs. The nine new Laser Iridium references, most of which follow Niterra's OE business, cover vehicles from BMW, Citroen, Honda, Opel, Peugeot, Subaru and Toyota.
Read moreJune 2023
As the world's leading ignition and vehicle electronics specialist, Niterra (formerly NGK SPARK PLUG) announces the launch of its new exhaust and differential pressure sensors (EDPS). The addition of these sensors further strengthens the NTK Vehicle Electronics brand portfolio.
Read moreMay 2023
Niterra, the world's leading ignition and automotive electronics specialist, has expanded its aftermarket offering with 29 new state-of-the-art ignition coils for global automakers including Hyundai, Kia, Mercedes-Benz, Porsche, Toyota and Opel.
Read moreApril 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, is pleased to announce the introduction of the brand NTK as a distinct brand in TecDoc. The move will see the uncoupling of products offered by the company’s NGK Ignition Parts and NTK Vehicle Electronics brands in TecDoc and the implementation of two separate TecDoc brand keys. Both brands have previously been listed under the brand NGK with the brand key 0015. While NGK will continue with brand key 0015, the NTK brand will be found under brand key 5414.
Read moreFebruary 2023
Following on from last year’s announcement regarding its upcoming English name change to ‘Niterra’, NGK SPARK PLUG is proud to reveal to the world its new Group and Corporate Logo. This will be officially adopted by the company in conjunction with the name change to ‘Niterra’, which will take place at the beginning of April 2023.
Read moreJanuary 2023
NGK SPARK PLUG is proud to announce the renewal of its role as technical partner and sponsor to the X-raid motorsport team for the upcoming 2023 Dakar Rally. The news once again confirms the world’s leading ignition and sensor specialist’s commitment to participating at several elite levels of motorsport.
Read moreAugust 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has named David Loy, currently Vice President Aftermarket EMEA, as General Manager Global Aftermarket Business and Digital Platforms within the Mobility Business Company (MBC), which belongs to the company’s Japanese headquarters, effective as of 01 September 2023.
Read moreJuly 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, has once again scored highly in its EMEA Aftermarket Customer Satisfaction Survey in 2023.
Read moreJuly 2023
Niterra, the world's leading ignition and automotive electronics specialist, has added more precious metal spark plugs to its already extensive range of aftermarket spark plugs. The nine new Laser Iridium references, most of which follow Niterra's OE business, cover vehicles from BMW, Citroen, Honda, Opel, Peugeot, Subaru and Toyota.
Read moreJune 2023
As the world's leading ignition and vehicle electronics specialist, Niterra (formerly NGK SPARK PLUG) announces the launch of its new exhaust and differential pressure sensors (EDPS). The addition of these sensors further strengthens the NTK Vehicle Electronics brand portfolio.
Read moreMay 2023
Niterra, the world's leading ignition and automotive electronics specialist, has expanded its aftermarket offering with 29 new state-of-the-art ignition coils for global automakers including Hyundai, Kia, Mercedes-Benz, Porsche, Toyota and Opel.
Read moreApril 2023
Niterra, the world’s leading ignition and vehicle electronics specialist, is pleased to announce the introduction of the brand NTK as a distinct brand in TecDoc. The move will see the uncoupling of products offered by the company’s NGK Ignition Parts and NTK Vehicle Electronics brands in TecDoc and the implementation of two separate TecDoc brand keys. Both brands have previously been listed under the brand NGK with the brand key 0015. While NGK will continue with brand key 0015, the NTK brand will be found under brand key 5414.
Read moreFebruary 2023
Following on from last year’s announcement regarding its upcoming English name change to ‘Niterra’, NGK SPARK PLUG is proud to reveal to the world its new Group and Corporate Logo. This will be officially adopted by the company in conjunction with the name change to ‘Niterra’, which will take place at the beginning of April 2023.
Read moreJanuary 2023
NGK SPARK PLUG is proud to announce the renewal of its role as technical partner and sponsor to the X-raid motorsport team for the upcoming 2023 Dakar Rally. The news once again confirms the world’s leading ignition and sensor specialist’s commitment to participating at several elite levels of motorsport.
Read more