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Loyalty programme proPoints reaches Czechia and Switzerland

proPoints lettering in silver and blue
NGK SPARK PLUG, the world’s leading ignition and sensor specialist, is excited to announce the further expansion of ‘proPoints’ to Czechia on 30 January 2023 and Switzerland on 13 February 2023. proPoints is a collaborative loyalty programme between the four prominent companies – CLARIOS, HELLA, NGK SPARK PLUG and ZF with its nine premium brands: VARTA, HELLA, Hella Pagid, NGK Ignition Parts, NTK Vehicle Electronics, ZF, LEMFÖRDER, SACHS and TRW. With proPoints, participating independent garages can receive attractive rewards for the Aftermarket products they purchase.

Since its launch in March 2020, proPoints has achieved significant success, with growing numbers of workshops in Austria, Germany and most recently Poland availing of its wide range of offers. In Czechia and Switzerland, workshops will now also be able to collect bonus points for more than 70% of the Aftermarket products that they buy. These can then be exchanged for a variety of high quality consumer goods with workshop appeal, including items such as tools, sports equipment, consumer electronics as well as office and kitchen accessories.

Using proPoints is easy. Upon registering at and, workshops in Czechia and Switzerland can buy desired goods from participating distributors. Depending on the purchase value, garages are automatically credited with 25 points per 2300 Czech Koruna/100 Swiss Francs turnover. Furthermore, they can receive additional points through various special promotions, which can then be redeemed for attractive rewards.

“With the introduction of proPoints to Czechia and Switzerland, we are broadening our comprehensive offer to workshops, enabling them to purchase premium brands for their customers,” says David Loy, Vice President Aftermarket EMEA at NGK SPARK PLUG EUROPE GmbH. “Given its success and popularity, the inclusion of both Czechia and Switzerland was a logical next step, and we look forward to bringing proPoints even further afield in the near future.”


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