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Niterra attracts the crowds at Automechanika UK

Niterra UK Ltd – owner of the renowned NGK ignition and NTK vehicle electronic brands – attracted hundreds of visitors to its stand at the Automechanika UK Show.

The company boasted a host of attractions for garage visitors when it exhibited at the three-day show at the NEC Birmingham.

The Niterra stand highlighted its NGK Academy training initiative and EGR valves range as well as featuring a race car simulator where competitors competed for the BoxClever Cup.

It also hosted NGK Ambassadors British Touring Car Championship driver Nic Hamilton, brother of seven-time World Formula 1 champion Lewis Hamilton, and North Yorkshire based racing car driver Max Coates.

Garage visitors to the stand were given a BoxClever pack which contained details of the independent garage loyalty scheme and vouchers offering double points every time they bank NGK and NTK boxes in July, August and September 2023.

Niterra was also one of only four exhibitors who helped fund free parking for garages visiting the show saving them up to  £17.95p a day.

Mark Hallam, Marketing Manager, Niterra UK Ltd, said: “We have been kept extremely busy over all three days of the show and have engaged with hundreds of garage visitors who have been keen to learn more about the NGK Academy, BoxClever and our products.

“Nic and Max also proved to be popular guests and both enjoyed competing on the race simulator. It was great to see so many garages at the show and to entertain some of our VIP customers.”

NGK Academy, which was launched last November, has attracted scores of leading independent garages eager to improve their technical knowledge 24/7, 365 days of the year.

For more information about Niterra UK Ltd and its products and services, please visit the company’s website


Notes to Editors

About Niterra: 

Worldwide: Niterra (formerly NGK SPARK PLUG) is one of the leading automotive and technical ceramics suppliers. With its corporate headquarters in Nagoya, Japan, the company has sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and vehicle electronics technology, supplying Original Equipment customers across the globe. At the same time, the company is transforming its organisation and business portfolio in more sustainability-driven directions. Four business fields have been identified for this purpose: Mobility, Medical, Environment & Energy and Communications. With around 16,100 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.8 billion Euros worldwide. Niterra’s EMEA sales represent 27% of this global turnover.


Aftermarket EMEA: Niterra has seen significant growth across the Aftermarket since expanding beyond motorcycle parts and into the automotive sector in the 1970s. The company is renowned for its outstanding commitment to quality, technology and research & development. The product portfolio of its NGK Ignition Parts brand comprises spark plugs, glow plugs, ignition coils, leads & caps. Its NTK Vehicle Electronics brand offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), exhaust gas recirculation (EGR) valves, mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. From its regional headquarters in Ratingen, Germany, Niterra serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region, the company has six regional companies and around 840 employees.  


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For further information please contact:

UK & Ireland

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803



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