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Our Philosophy

Shisei-Shinjitsu
Sincerely, to do our very best

Shisei means being sincere at the highest level, and Shinjitsu means being serious and honest without false intentions.


Dokuritsu-Jiei
Believe in one’s own ability, and take actions by oneself

Dokuritsu-Jiei means not relying on others easily and engaging in our work believing in our ability.

Shikai-Keitei
Unite efforts with the people of the world, and utilise each other’s differences

Shikai-Keitei means to cooperate with the people of the world (Shikai) like brothers and sisters.

 

Soshi-Kantetsu
Have cherished desire, and carry it through till the end

Soshi-Kantetsu means to have the resolution and sense of mission that we can never compromise, and to carry through till the very end.

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