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NGK proves it’s a cut above the rest

The NGK brand proved it’s a cut above the rest at Saltex 2023, Europe’s biggest free grounds management show.

Hundreds of visitors were attracted to brand owner Niterra’s stand over the course of the two-day show at the NEC Birmingham where they were keen to learn more about NGK spark plugs which are acclaimed in the horticultural arena for their fast heating which makes them ideal for engines that often work in harsh conditions.

Visitors to the stand could also win a prize by hitting a hole in one on a mini golf putting green that went under the company’s racing tuned MO70 lawnmower. The MO70 was claimed to be the fastest lawnmower over 1/4 mile when it completed the course at Santa Pod Raceway in Northamptonshire in just 9.49 seconds, achieving a top speed of 115.53mph.

The show team cheered many visitors attempting the hole-in-one challenge, and in total 14 victors took away a prize bundle including a limited-edition diary. The team were also kept busy supporting requests for the company’s horticultural catalogue which includes full details of its parts and cross-referencing information.

Becca Knight, Marketing Manager of Niterra UK Ltd, owner of the NGK and NTK vehicle electronic brands, said: “We were delighted to hear similar comments from many guests; NGK is the go-to choice for their business. We certainly made the cut as many visitors grabbed a catalogue and stepped up to the Hole-In-One challenge on the stand.”

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Notes to Editors

About Niterra: 

Worldwide: Niterra (formerly NGK SPARK PLUG) is one of the leading automotive and technical ceramics suppliers. With its corporate headquarters in Nagoya, Japan, the company has sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and vehicle electronics technology, supplying Original Equipment customers across the globe. At the same time, the company is transforming its organisation and business portfolio in more sustainability-driven directions. Four business fields have been identified for this purpose: Mobility, Medical, Environment & Energy and Communications. With around 16,100 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.8 billion Euros worldwide. Niterra’s EMEA sales represent 27% of this global turnover.


Aftermarket EMEA: Niterra has seen significant growth across the Aftermarket since expanding beyond motorcycle parts and into the automotive sector in the 1970s. The company is renowned for its outstanding commitment to quality, technology and research & development. The product portfolio of its NGK Ignition Parts brand comprises spark plugs, glow plugs, ignition coils, leads & caps. Its NTK Vehicle Electronics brand offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), exhaust gas recirculation (EGR) valves, mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. From its regional headquarters in Ratingen, Germany, Niterra serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region, the company has six regional companies and around 840 employees.  


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For further information please contact:

UK & Ireland

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803



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