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NGK stars at Motorcycle Live

Motorcycle enthusiasts have been flocking to Niterra UK’s stand at this week’s Motorcycle Live show to learn more about the company’s famous NGK brand.

NGK has a long motorcycle heritage with its spark plugs being chosen by two-wheel road bike enthusiasts and in the motorcycling racing arena where they have helped the World’s top teams and riders to numerous victories.

A number of motorcycle stars visited the NEC Birmingham show including TT legend and NGK ambassador John McGuinness MBE who was a special guest on the Niterra stand which had three of his bikes on display alongside three machines owned by the NGK-sponsored Team GB Speedway stars Tai Woffinden, Dan Bewley and Robert Lambert.

And McGuinness, who has won a staggering 23 times at the Isle of Man TT, was not alone on day one of the show as he was joined by TV’s Bake Off star Paul Hollywood.

Becca Knight, Marketing Manager of Niterra UK Ltd, owner of the NGK and NTK vehicle electronic brands, said: “It is always a privilege to exhibit at Motorcycle Live and meet up with bike enthusiasts, many of whose road machines are fitted with NGK spark plugs.

“Once again we had a fantastic collection of motorcycles on display which drew plenty of interest from visitors who were also keen to learn more about our parts and take away our latest applications catalogue.”

Staff were also on hand to sell a selection of NGK and other branded items to raise funds for Macmillan Cancer Support during the show which ends on Sunday, November 26.

NGK is the world’s number one original equipment (OE) fitment and its Iridium IX spark plugs are popular with motorcyclists for their ability to provide enhanced ignition efficiency, better acceleration, faster starting and smoother running, longer life, and better fuel consumption.

For more information about NIterra UK Ltd and its products and services, please visit the website at   


Notes to Editors

About Niterra: 

Worldwide: Niterra (formerly NGK SPARK PLUG) is one of the leading automotive and technical ceramics suppliers. With its corporate headquarters in Nagoya, Japan, the company has sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and vehicle electronics technology, supplying Original Equipment customers across the globe. At the same time, the company is transforming its organisation and business portfolio in more sustainability-driven directions. Four business fields have been identified for this purpose: Mobility, Medical, Environment & Energy and Communications. With around 16,100 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.8 billion Euros worldwide. Niterra’s EMEA sales represent 27% of this global turnover.


Aftermarket EMEA: Niterra has seen significant growth across the Aftermarket since expanding beyond motorcycle parts and into the automotive sector in the 1970s. The company is renowned for its outstanding commitment to quality, technology and research & development. The product portfolio of its NGK Ignition Parts brand comprises spark plugs, glow plugs, ignition coils, leads & caps. Its NTK Vehicle Electronics brand offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), exhaust gas recirculation (EGR) valves, mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. From its regional headquarters in Ratingen, Germany, Niterra serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region, the company has six regional companies and around 840 employees.  


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For further information please contact:

UK & Ireland

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803



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