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Coates wins at Croft

NGK-sponsored Max Coates’ debut season in the Porsche Sprint Challenge GB kicked up a gear at the latest round at Croft Circuit, the Yorkshireman’s home venue, when he recorded three podium places including a fantastic victory.

Max and the Graves Motorsport team’s win came in the final race of the round when he finished in second position before being promoted to the win after contact between the early race leaders was reviewed and penalties applied.

The 29-year-old, whose victory followed second places in the first two races at Croft, said: “On and off track it’s been such a good weekend, we scored more points than anyone else in the championship and although we remain fifth overall, we’ve significantly reduced the gap at the front of the field, a championship challenge is firmly back on.”

Becca Knight, Marketing Manager of Niterra UK Ltd, home of the NGK brand, said: “It was a fantastic performance by Max in front of a capacity crowd at Croft as well as the many millions watching at home on ITV4.”

The next racing action for Max will be at Donington Park on August 26th & 27th.

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Notes to Editors

About Niterra: 

Worldwide: Niterra (formerly NGK SPARK PLUG) is one of the leading automotive and technical ceramics suppliers. With its corporate headquarters in Nagoya, Japan, the company has sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and vehicle electronics technology, supplying Original Equipment customers across the globe. At the same time, the company is transforming its organisation and business portfolio in more sustainability-driven directions. Four business fields have been identified for this purpose: Mobility, Medical, Environment & Energy and Communications. With around 16,100 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.8 billion Euros worldwide. Niterra’s EMEA sales represent 27% of this global turnover.


Aftermarket EMEA: Niterra has seen significant growth across the Aftermarket since expanding beyond motorcycle parts and into the automotive sector in the 1970s. The company is renowned for its outstanding commitment to quality, technology and research & development. The product portfolio of its NGK Ignition Parts brand comprises spark plugs, glow plugs, ignition coils, leads & caps. Its NTK Vehicle Electronics brand offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), exhaust gas recirculation (EGR) valves, mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. From its regional headquarters in Ratingen, Germany, Niterra serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region, the company has six regional companies and around 840 employees.  


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For further information please contact:

UK & Ireland

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803



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