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NGK appoints new General Manager – Sales & Marketing

Peter Hayden is relishing his return to the UK automotive aftermarket with NGK Spark Plugs (UK) Ltd.

He has just taken on the new role of General Manager – Sales & Marketing with the ignition specialist which sees him return to the sector where in the past he has worked with such well-known companies as Quinton Hazell and Valeo.

He said: “I am absolutely delighted to be taking on this new role which will see me support and co-ordinate the NGK aftermarket sales and marketing teams. The aftermarket is in my DNA and it is great to be back working in it.

“Having been out of the hard parts market in my recent roles it is great to return with NGK which I have always viewed as a benchmark in the market-place.”

NGK is an original equipment (OE) supplier of spark plugs, glow plugs and NTK Lambda sensors and other engine management sensors to most of the world’s leading vehicle manufacturers (VMs) with the same parts being available in the automotive aftermarket.

The company recently announced it is to launch new premium NTK camshaft and crankshaft sensor ranges in the UK in 2019 with part numbers and vehicle parc coverage to be confirmed over the coming months.

The launch will add to the company’s existing NTK portfolio, which includes Lambda, exhaust gas temperature, NOx and mass air flow and manifold absolute pressure sensors, making it the complete, one-stop shop for replacement sensors.

Peter (55), who is married to Sarah and has three daughters, Charlotte and twins Alice and Lydia, first entered the aftermarket with Quinton Hazell in 1985, spending 13 years with the company in product management, national accounts and field sales management roles before joining Valeo Distribution – later Valeo Service ­– where he spent 12 years leading the sales and marketing teams for UK and Ireland.

More recently, Peter has had experience within the tyre industry with Micheldever Group and latterly as Group Sales & Marketing Director for Rhino Products, Europe's leading manufacturer of light commercial vehicle accessories.

Peter believes the experience gained in working outside of the hard parts business holds him in good stead for his new role at NGK.

He said: “I think these broad experiences and skills I gained in these two different markets will prove to be beneficial to me and the team at NGK. Moving forward, we are continuing to focus on working with our distributors and their workshop customers to ensure that NGK continues to deliver the leading offer for ignition parts and the on-going expansion of our vehicle electronics offering.

“Our customers have huge affinity for the NGK-NTK brands, our support and the team that provides it. I am hugely excited by the prospect of contributing to this success.”

For more information on NGK Spark Plugs (UK) Ltd and its products and services, please visit the website

slashes Notes to Editors

About NGK SPARK PLUG: Worldwide: NGK Spark Plug is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment and Aftermarket customers across the globe. Its product portfolio for the Aftermarket comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand, whilst oxygen and temperature sensors, NOx sensors, mass air flow (MAF) and manifold absolute pressure (MAP) sensors operate under the brand NTK Vehicle Electronics. With more than 14,500 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.1 billion Euros worldwide. NGK Spark Plug is represented on all continents and has 41 group companies, 24 production plants and five technical centres. NGK Spark Plugs (UK) Ltd is a leading supplier of original equipment (OE) spark plugs, glow plugs and NTK Lambda and other engine management sensors, plus ignition coils, to the independent UK automotive aftermarket.

slashes For further information contact:

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 656555; Mobile: 0773 694 7803


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