spanner Part Finder

Jason is Niterra’s new man in the North

Ignition and sensor specialist Niterra UK Ltd has appointed Jason Cottam as a Sales Representative in the north of the country.

He is now responsible for an area that includes Humberside, Yorkshire and the North-East of England for the company, owner of the renowned NGK ignition and NTK sensor and vehicle electronic brands.

The 52-year-old, who has joined from Mahle Aftermarket where he was a Regional Sales Manager, has more than twenty years’ experience in the UK automotive aftermarket including twelve years with First Line.

He said: “It has been really good to join such a well-established and respected company. All the team work closely together and have been extremely supportive since I arrived.

“The great thing about the company is that our customers love the products and want to see you and I look forward to meeting all of them in my area and helping to provide them with the parts and back-up service they require.

“The NGK brand is so well known and is used by everyone from horticulturists, for their lawnmowers, to motorcyclists and petrol heads. Basically, if something has a combustion engine then they should fit NGK spark plugs or glow plugs. My experience at Mahle will also enable me to help grow the NTK side of the business.”

Jason, who lives in Beverley in the East Riding of Yorkshire, enjoys home renovation work and is also a motorcycle and football enthusiast.

Stuart Bayne, National Field Sales Manager for Niterra UK Ltd, said: “Jason has already fitted easily into the sales team. With his extensive knowledge of the aftermarket, I am sure he will prove to be a great asset to the company in the future.”


For more details about Niterra UK Ltd and its products and services, please visit


Notes to Editors

About Niterra: 

Worldwide: Niterra (formerly NGK SPARK PLUG) is one of the leading automotive and technical ceramics suppliers. With its corporate headquarters in Nagoya, Japan, the company has sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and vehicle electronics technology, supplying Original Equipment customers across the globe. At the same time, the company is transforming its organisation and business portfolio in more sustainability-driven directions. Four business fields have been identified for this purpose: Mobility, Medical, Environment & Energy and Communications. With around 16,100 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.8 billion Euros worldwide. Niterra’s EMEA sales represent 27% of this global turnover.


Aftermarket EMEA: Niterra has seen significant growth across the Aftermarket since expanding beyond motorcycle parts and into the automotive sector in the 1970s. The company is renowned for its outstanding commitment to quality, technology and research & development. The product portfolio of its NGK Ignition Parts brand comprises spark plugs, glow plugs, ignition coils, leads & caps. Its NTK Vehicle Electronics brand offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), exhaust gas recirculation (EGR) valves, mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. From its regional headquarters in Ratingen, Germany, Niterra serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region, the company has six regional companies and around 840 employees.  


For more information please visit:


For further information please contact:

UK & Ireland

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803



Niterra Press Releases