NGK Ignition Parts & NTK Vehicle Electronics achieve top marks in EMEA Customer Satisfaction Survey

The biennial survey allows Aftermarket customers in EMEA to answer important questions relating to customer service, logistics, pricing, product quality, delivery performance, market communications, sales promotions, sales support and technical support. Overall satisfaction with the company in EMEA was 8.8 out of a possible 10 points.

The detailed findings of this latest study underline Niterra’s ongoing commitment to excellence, pleasing the customer, and maintaining a high level of product quality.

One key metric in the poll is the Net Promoter Score (NPS), which sets a grade based on a respondent’s likelihood of referring the company, product or service to others. Niterra scored an excellent NPS of 67, an increase over 64, its score in the last survey in 2023.

This was underpinned by Niterra’s extremely high result of 87% for the product quality of its two brands. Customers were very satisfied with the company’s excellent range of quality spark plugs, glow plugs, ignition coils and leads & caps from its NGK Ignition Parts brand, which were rated ‘very good’.

Components in the NTK Vehicle Electronics range were equally seen as excellent. These include oxygen (lambda) sensors, exhaust gas temperature sensors (EGTS), manifold absolute/boost pressure (MAP)/mass air flow (MAF) sensors, engine speed and position sensors, exhaust gas recirculation (EGR) valves and exhaust gas & differential pressure sensors (EDPS). Niterra was also awarded strong results for its brand reputation and its standing as an OE supplier.

The SKOPOS study was conducted in May 2025 in 11 languages covering 90 countries. In total, 789 customers were contacted with 40 questions. The response rate was 32%.

“The results of this independent survey show once again that the two brands are absolutely meeting the evolving and varied needs of customers in providing peerless Aftermarket components and services. This vote of confidence is an incentive for us to continue on this successful path of sustainable excellence,” said Frank Massia, Director Marketing Aftermarket EMEA at Niterra EMEA GmbH.

The results of the 2025 Customer Satisfaction Survey demonstrate clearly how importantly Niterra values customer services. The contentment of those that choose its products is paramount and the fact that it has, once again beaten both its previous NPS and customer gratification rankings is evidence of how much it respects this standard.