Ever since its founding in 1936, the company has been synonymous with spark plugs and today enjoys the position of global leader in this market. However, the internal combustion engine (ICE)-related business comprises just one part of NGK SPARK PLUG, with the company also having achieved significant success in areas such as sensors and technical ceramics.
With the on-going transformation of the automotive industry, the NGK SPARK PLUG 2030 Long-Term Management Plan, ‘NITTOKU BX’, which was unveiled in 2020, set out the company’s future path, focusing on the successful portfolio transformation towards environmentally sustainable business fields. These are Mobility, Medical, Environment & Energy and Communications.
Considering the company’s sustainable business objectives, as well as the forecasted shift away from ICE powertrains, the name ‘NGK SPARK PLUG’ no longer accurately describes the company’s future direction as a whole. Indeed, particularly in Europe and the US, the current name is strongly associated with the ICE business segment, which can create an impression that overlooks the positive contribution that the company makes to the environment – especially with its various ranges of sensors, its technical ceramics business and its many new fields of activities.
The Group’s new English company name – ‘Niterra’ – is a coined word, which combines the Latin words ‘niteo’ meaning ‘shine’ and ‘terra/earth’. It expresses the Group’s desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine: a goal formulated in the company’s 2040 Vision.
While ‘Niterra’ will become the Group’s overall name, the iconic brands – NGK and NTK – will continue to exist for the company’s respective businesses.
“‘Niterra’ is a key milestone in the transformation which we are undergoing,” says Damien Germès, President & CEO of NGK SPARK PLUG EUROPE GmbH, Regional President EMEA and Corporate Officer of the Global Headquarters in Japan. “In the coming generations, it will be necessary to think even more about sustainability and what is good for the earth. With our new name, we have taken one more step on our journey to become a company that not only is successful, but also provides new value to the world.”
January 2023
Following on from last year’s announcement regarding its upcoming English name change to ‘Niterra’, NGK SPARK PLUG is proud to reveal to the world its new Group and Corporate Logo. This will be officially adopted by the company in conjunction with the name change to ‘Niterra’, which will take place at the beginning of April 2023.
Read moreJanuary 2023
Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK SPARK PLUG announces major news with its decision to change its English language company name to ‘Niterra’. World-renowned as an ignition, sensor and technical ceramics specialist, the Group rebrand reflects the journey which the company is currently on and will come into effect at the beginning of the company’s next fiscal year on 01 April 2023.
Read moreJanuary 2023
Following on from last year’s announcement regarding its upcoming English name change to ‘Niterra’, NGK SPARK PLUG is proud to reveal to the world its new Group and Corporate Logo. This will be officially adopted by the company in conjunction with the name change to ‘Niterra’, which will take place at the beginning of April 2023.
Read moreJanuary 2023
Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK SPARK PLUG announces major news with its decision to change its English language company name to ‘Niterra’. World-renowned as an ignition, sensor and technical ceramics specialist, the Group rebrand reflects the journey which the company is currently on and will come into effect at the beginning of the company’s next fiscal year on 01 April 2023.
Read moreDecember 2022
NGK SPARK PLUG is proud to announce the renewal of its role as technical partner and sponsor to the X-raid motorsport team for the upcoming 2023 Dakar Rally. The news once again confirms the world’s leading ignition and sensor specialist’s commitment to participating at several elite levels of motorsport.
Read moreDecember 2022
Following on from the success of its inaugural Esports Cup in 2022, NGK SPARK PLUG is excited to announce the renewal of the tournament in 2023. The SimRacing competition will take place in the first three months of the new year and will provide the company’s Social Media fans as well as ‘Generation Z’ gamers and mechanics with a fresh snapshot of the world’s leading ignition and sensor specialist. The Esports Cup further strengthens the company’s involvement in online gaming and will be open to all gamers over the age of 16 and will take place on the ‘RaceRoom’ section of the gaming platform Steam.
Read moreDecember 2022
NGK SPARK PLUG is proud to announce the renewal of its role as technical partner and sponsor to the X-raid motorsport team for the upcoming 2023 Dakar Rally. The news once again confirms the world’s leading ignition and sensor specialist’s commitment to participating at several elite levels of motorsport.
Read moreDecember 2022
Following on from the success of its inaugural Esports Cup in 2022, NGK SPARK PLUG is excited to announce the renewal of the tournament in 2023. The SimRacing competition will take place in the first three months of the new year and will provide the company’s Social Media fans as well as ‘Generation Z’ gamers and mechanics with a fresh snapshot of the world’s leading ignition and sensor specialist. The Esports Cup further strengthens the company’s involvement in online gaming and will be open to all gamers over the age of 16 and will take place on the ‘RaceRoom’ section of the gaming platform Steam.
Read moreJune 2021
NGK SPARK PLUG CO., LTD., the world’s leading ignition and sensor specialist, is not only renowned for its excellent technology and innovative solutions in a variety of areas, but also for its business foresight. This has been demonstrated by its 2018 acquisition of CAIRE Inc., a global manufacturer of oxygen supply equipment, which is currently playing a key role in the global fight against coronavirus (Covid-19).
Read moreApril 2021
A super-efficient ‘workhorse’ and an ideal fleet-car with ever-decreasing emissions: These are just some of the advantages of diesel engines. World-leading ignition specialist NGK SPARK PLUG explains why diesel engines remain a valuable powertrain for the future and provides tips on how to keep them running smoothly.
Read moreJune 2021
NGK SPARK PLUG CO., LTD., the world’s leading ignition and sensor specialist, is not only renowned for its excellent technology and innovative solutions in a variety of areas, but also for its business foresight. This has been demonstrated by its 2018 acquisition of CAIRE Inc., a global manufacturer of oxygen supply equipment, which is currently playing a key role in the global fight against coronavirus (Covid-19).
Read moreApril 2021
A super-efficient ‘workhorse’ and an ideal fleet-car with ever-decreasing emissions: These are just some of the advantages of diesel engines. World-leading ignition specialist NGK SPARK PLUG explains why diesel engines remain a valuable powertrain for the future and provides tips on how to keep them running smoothly.
Read moreNovember 2020
NGK SPARK PLUG, the world’s leading ignition and sensor specialist, is a company with its eyes set firmly on the future. By leveraging its expertise in ceramics to contribute to visionary ideas and enterprises such as commercial lunar exploration, the company is placing itself at the forefront of the mobility of tomorrow.
Read more