At the beginning of this decade, NGK SPARK PLUG released both its 2040 Vision, ‘Beyond ceramics, eXceeding imagination’ and its 2030 Long-Term Management Plan, ‘NITTOKU BX’. Both set out plans for the company to change drastically beyond the current way in order to secure its continued success well into the future. In the coming years, the company will transform its portfolio in more sustainability-driven directions. To this end, four new business fields have been identified – Mobility, Medical, Environment & Energy and Communications.
Against the backdrop of a rapidly changing automotive industry, which is expected to see a major decline in the use of the internal combustion engine (ICE), the company has concluded that the name NGK SPARK PLUG no longer accurately represents what the overall business stands for. Indeed, particularly in Europe and the English-speaking countries, the name is strongly associated with the ICE segment. This name, moreover, can result in the overlooking of the positive contribution which the company already makes to the environment – especially with its various ranges of sensors, its technical ceramics business and its many new fields of activities.
To mark this important milestone, both a new name and logo have been unveiled. ‘Niterra’ is a coined word, which combines the Latin words ‘niteo’ meaning ‘shine’ and ‘terra/earth’. It expresses the desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine: a goal formulated in the company’s 2040 Vision.
For the new logo, the colours ‘Earth Green’ for the letters used in ‘Niterra’ and ‘Shine Yellow’ for the dot on the letter ‘i’ have been selected. ‘Earth Green’ was chosen because it creates the impression of the Earth being seen from space. It, moreover, is a colour that evokes a sense of tradition and trust. ‘Shine Yellow’, in addition, is used in order to resemble the image of a candle shining like a torch.
“With our new Group and Corporate Logo, we are one step further on our transformation journey,” says Damien Germès, President & CEO of NGK SPARK PLUG EUROPE GmbH, Regional President EMEA and Corporate Officer of the Global Headquarters in Japan. “Our new corporate name and logo will be great symbols of our path towards developing the sustainable solutions of tomorrow.”
While ‘Niterra’ will become the Group’s overall name, the iconic brands – NGK and NTK – will continue to exist for the company’s respective ignition and sensor businesses.
Find answers to frequently asked questions about Niterra!
January 2023
Following on from last year’s announcement regarding its upcoming English name change to ‘Niterra’, NGK SPARK PLUG is proud to reveal to the world its new Group and Corporate Logo. This will be officially adopted by the company in conjunction with the name change to ‘Niterra’, which will take place at the beginning of April 2023.
Read moreJanuary 2023
Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK SPARK PLUG announces major news with its decision to change its English language company name to ‘Niterra’. World-renowned as an ignition, sensor and technical ceramics specialist, the Group rebrand reflects the journey which the company is currently on and will come into effect at the beginning of the company’s next fiscal year on 01 April 2023.
Read moreJanuary 2023
Following on from last year’s announcement regarding its upcoming English name change to ‘Niterra’, NGK SPARK PLUG is proud to reveal to the world its new Group and Corporate Logo. This will be officially adopted by the company in conjunction with the name change to ‘Niterra’, which will take place at the beginning of April 2023.
Read moreJanuary 2023
Following the 122nd Ordinary General Meeting of the Shareholders on 24 June 2022, NGK SPARK PLUG announces major news with its decision to change its English language company name to ‘Niterra’. World-renowned as an ignition, sensor and technical ceramics specialist, the Group rebrand reflects the journey which the company is currently on and will come into effect at the beginning of the company’s next fiscal year on 01 April 2023.
Read moreDecember 2022
NGK SPARK PLUG is proud to announce the renewal of its role as technical partner and sponsor to the X-raid motorsport team for the upcoming 2023 Dakar Rally. The news once again confirms the world’s leading ignition and sensor specialist’s commitment to participating at several elite levels of motorsport.
Read moreDecember 2022
Following on from the success of its inaugural Esports Cup in 2022, NGK SPARK PLUG is excited to announce the renewal of the tournament in 2023. The SimRacing competition will take place in the first three months of the new year and will provide the company’s Social Media fans as well as ‘Generation Z’ gamers and mechanics with a fresh snapshot of the world’s leading ignition and sensor specialist. The Esports Cup further strengthens the company’s involvement in online gaming and will be open to all gamers over the age of 16 and will take place on the ‘RaceRoom’ section of the gaming platform Steam.
Read moreDecember 2022
NGK SPARK PLUG is proud to announce the renewal of its role as technical partner and sponsor to the X-raid motorsport team for the upcoming 2023 Dakar Rally. The news once again confirms the world’s leading ignition and sensor specialist’s commitment to participating at several elite levels of motorsport.
Read moreDecember 2022
Following on from the success of its inaugural Esports Cup in 2022, NGK SPARK PLUG is excited to announce the renewal of the tournament in 2023. The SimRacing competition will take place in the first three months of the new year and will provide the company’s Social Media fans as well as ‘Generation Z’ gamers and mechanics with a fresh snapshot of the world’s leading ignition and sensor specialist. The Esports Cup further strengthens the company’s involvement in online gaming and will be open to all gamers over the age of 16 and will take place on the ‘RaceRoom’ section of the gaming platform Steam.
Read moreJune 2021
NGK SPARK PLUG CO., LTD., the world’s leading ignition and sensor specialist, is not only renowned for its excellent technology and innovative solutions in a variety of areas, but also for its business foresight. This has been demonstrated by its 2018 acquisition of CAIRE Inc., a global manufacturer of oxygen supply equipment, which is currently playing a key role in the global fight against coronavirus (Covid-19).
Read moreApril 2021
A super-efficient ‘workhorse’ and an ideal fleet-car with ever-decreasing emissions: These are just some of the advantages of diesel engines. World-leading ignition specialist NGK SPARK PLUG explains why diesel engines remain a valuable powertrain for the future and provides tips on how to keep them running smoothly.
Read moreJune 2021
NGK SPARK PLUG CO., LTD., the world’s leading ignition and sensor specialist, is not only renowned for its excellent technology and innovative solutions in a variety of areas, but also for its business foresight. This has been demonstrated by its 2018 acquisition of CAIRE Inc., a global manufacturer of oxygen supply equipment, which is currently playing a key role in the global fight against coronavirus (Covid-19).
Read moreApril 2021
A super-efficient ‘workhorse’ and an ideal fleet-car with ever-decreasing emissions: These are just some of the advantages of diesel engines. World-leading ignition specialist NGK SPARK PLUG explains why diesel engines remain a valuable powertrain for the future and provides tips on how to keep them running smoothly.
Read moreNovember 2020
NGK SPARK PLUG, the world’s leading ignition and sensor specialist, is a company with its eyes set firmly on the future. By leveraging its expertise in ceramics to contribute to visionary ideas and enterprises such as commercial lunar exploration, the company is placing itself at the forefront of the mobility of tomorrow.
Read more