Niterra Middle East FZE
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Company Profile

Who we are

Niterra is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. With more than 16,400 employees, the company’s activities generate a total annual turnover of around 3.7 billion euros worldwide. Niterra is represented on all continents and has 60 group companies, 35 production plants, and five technical centres.

NGK SPARK PLUG EMEA worldmap showing the EMEA region

EMEA Region

Niterra has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally Niterra’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has six regional companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.

Technical Center

Founded in 1991 with an initial investment of around 10 million euros, it covers an area of 2,200 m2 and comprises three high-tech engine testing stands and two chassis dynos. It also includes a climate chamber with integrated wind speed fan for temperatures from -30°C up to +30°C and allows for complete exhaust gas analyses. It is thus the perfect environment to perform the widest range of test cycles and simulations, including durability tests. Recently, the dynamometer was upgraded and is now capable of simulating downhill as well as road loads.

NGK SPARK PLUG vision car driving in the night

Planning for the future

Niterra’s 2030 Long-Term Management Plan ‘NITTOKU BX’ is an extension of today’s business plan. It aims to pave the way for the transformation of its business portfolio, the development of innovative solutions and new businesses.

‘NITTOKU BX’ sets the milestones for the next ten years. The goal is to establish strong business pillars in the areas ‘Environment & Energy’, ‘Mobility’, ‘Medical’ and ‘Communication’. These business pillars are in turn based on the UN’s 17 ‘Sustainable Development Goals’ (SDGs). As part of this, the company launched a $100 million Corporate Venture Capital Fund in April 2021 to pursue new opportunities in these areas.

The Niterra vision for 2040, named ‘Beyond ceramics, eXceeding imagination’ (BX), gives the company the direction it needs to reinvent itself and to drastically change beyond the current way. This includes promoting cultural reform and diversity within the company. Employees will be empowered to think outside of the box and take risks, and a greater emphasis will be placed on increasing the number of women and foreign nationals in leading positions.

 

Niterra: A new company name

Considering the sustainable business objectives and the long term shift away from ICE, the name ‘NGK SPARK PLUG’ no longer accurately described the company’s future direction. Therefore, a new name has been chosen. Niterra is a coined word combining the Latin words ‘niteo’/‘shine’ and ‘terra/earth’. It expresses the company’s desire to not only contribute to a sustainable society, but also one that makes the earth shine. The well-known brands NGK Ignition Parts and NTK Vehicle Electronics will continue to be used for Niterra’s respective businesses.

Circle in green, yellow and grey marking different business areas of Niterra

Business Areas

The majority of our business activities involve automotive components in the areas of OEM (Original Equipment Manufacturer) and IAM (Independent Aftermarket). The two brands NGK & NTK offer a combined portfolio of nine, continually updated product lines, covering more than 60,000 applications. Every range delivers extremely high vehicle coverage. Customer service, product availability and fast distribution are top priorities. But our excellence goes one step further. Niterra provides a wide range of added value - as clever packaging, cataloguing or tailored technical trainings.

"The Niterra Group from now on aims to “change drastically beyond the current way.” In today’s rapidly changing environment, while commonly sharing the Nittoku Way sense of value, every Niterra employee will strive to solve social challenges with the action guideline 'Change with Will!' in mind and with noble intention."

Shinichi Odo & Takeshi Kawai

Representative Director Chairman of the Board & President and Chief Operating Officer

By using the combined strength of both brands, we not only supply a broad range of products to our customers; we also provide strong values and bring unparalleled insight and knowledge into the industry.

Damien Germès

Regional President EMEA, President & CEO Niterra EMEA GmbH and Corporate Officer of the Global Headquarter in Japan

Company's name changes to Niterra

Why is the English company name being changed from NGK SPARK PLUG to Niterra?
What does the change of “English” company name mean? Will the new “English” name be adopted by the whole global company?
When will the name change be effective?
What does Niterra stand for?
What will happen to the current NGK and NTK brand names and logos?
What potential effects will the name change have on customers?
What exactly will change in terms of products, product range, packaging etc.?
Who do I need to contact in case of questions?
What is Niterra's vision and mission?
Will the change of name come across with further changes (acquisitions, business extension etc.)?

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