Your Tasks:
- Independent and proactive management and of marketing projects
- The focus is initially on the planning, implementation and success monitoring of a customer loyalty at EMEA level
- Expand the reach/value of the program to drive on-going customer acquisition, encourage active program participation, and encourage lapsed members to re-engage
- Extend successfully the loyalty program to further European countries and implement loyalty marketing initiatives in Middle East and South Africa
- Lead the creation of campaigns and incorporating actionable strategies and measurable objectives based on analysis of sales, customer and marketing data to drive awareness and engagement in the loyalty program
- Successful track record of members, promotions and program execution
- Work with internal teams and partner agencies to develop new creative assets and promotional ideas via a multichannel strategy (direct mail, email, social, in-store)
- Assist in optimizing cross-departmental processes to improve efficiencies/ effectiveness
Your Profile:
- Successfully completed studies in marketing, business administration, communication or similar
- Several years of professional experience in marketing and project management
- Expertise in data-driven marketing and customer segmentation
- Experience in the agency and / or company environment
- High level of customer orientation, assertiveness and decision making ability
- Solid knowledge and experience in performance marketing and social media marketing
- Fluent in German and English spoken and written
