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The ignition specialist is partnering with British Touring Car Championship (BTCC) team Power Maxed Racing (PMR) for 2020 but with the start of the season being delayed due to COVID-19 PMR has launched a virtual racing series, called PowerMaxed eSeries, in which NGK is competing in a virtual car driven by its sponsored Mini Challenge driver Max Coates.
Unfortunately, Max didn’t have the best possible start to the series, which sees drivers competing in Audi RS3 TCR saloons with identical set-ups, and failed to score but will be fighting hard over the series’ nine remaining rounds.
The series, which is backed by Motorsport UK, got underway on the Donington Park circuit with motorsport stars racing against top simulator drivers.
PMR said that thanks to the hard work from everyone at YearOne TV and AlphaLive, just under 12,000 tuned in live to watch the event and enjoyed a fantastic evening of clean and competitive racing.
Max Coates streamed the race live onboard to his Facebook, YouTube and Twitch accounts with 1500 watching on Facebook alone.
Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “The PowerMaxed eSeries has got off to a great start and the viewing figures show that motorsport fans are keen to follow the drivers’ exploits.”
The next round takes place at Brands Hatch's Indy Circuit, at 8pm on Wednesday, May 6.
Notes to Editors
About NGK SPARK PLUG:
Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,000 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.5 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales (including its EU, UK, France and Eurasia subsidiaries) represent 26.1% of this global turnover. NGK SPARK PLUG operates on all continents and has 41 group companies, 24 production plants and four Technical Centres.
Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has ten group companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.
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