Ignition specialist NGK has teamed up with leading independent car parts distributor EU Linco in a major spark plugs promotion.
The two-month campaign saw garage customers of EU Linco’s 24 branches each receive a scratch card every time they ordered NGK’s market-leading spark plugs.
The promotion saw 10,000 scratch cards given out and thousands of prizes awarded with the three main winners each receiving fantastic football-related prizes; two VIP hospitality tickets to a Premier League match of the winner’s choice, a 49-inch television to watch games on, and an XBox with Fifa18 football game.
Stuart Bayne, Sales Manager – North, NGK Spark Plugs (UK) Ltd, said: “The NGK/EU Linco promotion proved extremely popular and was very successful. EU Linco is one of the major distributors of our spark plugs, glow plugs and NTK engine management sensors and I would like to thank them for their support. I would also like to congratulate the winners who I am sure will thoroughly enjoy their prizes.”
VIP ticket winner Bob Turner, Owner of RH Turner Motor Vehicle Engineers, of Brandon, Suffolk is looking forward to watching Manchester United play at their iconic Old Trafford stadium.
He said: “It was a huge surprise when I discovered I had won one of the major prizes. I now need to sit down with my wife Paula to decide which match to go and see. I have always used NGK products which I order from my local EU Car Parts branch. The promotion generated a lot of interest and to have won is fantastic.”
Peugeot dealership Hindmarch, of Stamford, Lincolnshire, was the recipient of a Sony Bravia TV.
Director Andrew Hindmarch said: “It was a nice surprise to discover we had won the television which I will use somewhere in the dealership. Any parts we order from outside of the Peugeot franchised network we order from our local EU branch as I think it is important to support local based businesses. NGK parts are quality components which we use on a variety of vehicles that we repair and service daily in our workshop.”
Winner of the XBox and Fifa18 was Stephen Smith, Owner of S&R Motors, an all-makes service and repair garage at Wiggenhall St German near King’s Lynn in Norfolk.
He said: “I am a big football fan and am looking forward to playing Fifa18 on the XBox. In 34 years working in the automotive business I have always used NGK as I believe if you use quality products initially you will not have a problem with the vehicle returning to the workshop later. I always tell my customers that I am fitting quality components and I have never had a problem with NGK.”
About NGK SPARK PLUG: Worldwide: NGK Spark Plug is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment and Aftermarket customers across the globe. Its product portfolio for the Aftermarket comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand, whilst oxygen and temperature sensors, NOx sensors, mass air flow (MAF) and manifold absolute pressure (MAP) sensors operate under the brand NTK Vehicle Electronics. With more than 14,500 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.1 billion Euros worldwide. NGK Spark Plug is represented on all continents and has 41 group companies, 24 production plants and five technical centres. NGK Spark Plugs (UK) Ltd is a leading supplier of original equipment (OE) spark plugs, glow plugs and NTK Lambda and other engine management sensors, plus ignition coils, to the independent UK automotive aftermarket.
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