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slashesNicolas Hamilton attracts big crowds to the NGK stand at Automechanika

NGK has been starring at the Automechanika UK show, attracting big crowds to its stand at Birmingham’s NEC.

Racing driver Nicolas Hamilton – who competes in the 2019 Kwik Fit British Touring Car Championship (BTCC) – was a VIP guest of the company, meeting visitors, signing autographs and testing his skills on a virtual reality racing simulator.

Visitors also had the opportunity to try their hand on the simulator with Rich Haines recording the fastest lap time over the three days of the show and winning the prestigious BoxClever Cup and a fantastic voice-controlled electronic Amazon Echo Plus.

The NGK Spark Plugs (UK) Ltd stand featured the company’s new range of premium NTK camshaft and crankshaft sensors (also known as engine speed & position sensors) and the first 200 garage visitors each day received a free LED Pocketstar torch.

The new sensors – comprising more than 200 UK-specific part numbers with excellent UK vehicle parc coverage – were displayed alongside the company’s full product range which includes new NTK ‘5-wire’ Lambda sensors, Mass Air Flow (MAF) and Manifold Absolute Pressure (MAP) sensors and original equipment (OE) spark plugs and glow plugs, plus ignition coils.

NGK-sponsored Nicolas (27), who is the brother of five-time world F1 champion Lewis, suffers from cerebral palsy and races a specially modified Ford Focus RS for the ROKiT Racing with Motorbase team in the BTCC championship.

Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “Nicolas attracted a big audience of garage visitors and motorsport enthusiasts to our stand on the second day of the show. It was great to play host to him and he couldn’t have been more accommodating, meeting and chatting to visitors and posing for photographs.

“He is enjoying an impressive start to the 2019 British Touring Car Championship season and as well as being an inspiration to many is extremely competitive, relishing the opportunity to set the fastest lap on the simulator.

“Our staff were available throughout the show to talk to workshops about our new NTK camshaft and crankshaft sensors which have been very positively received by our UK customers. We were also delighted to sign up more than 200 new members to our BoxClever independent garage loyalty scheme.”

 

Notes to Editors

About NGK SPARK PLUG:

Worldwide: NGK Spark Plug is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment and Aftermarket customers across the globe. Its product portfolio for the Aftermarket comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand, whilst oxygen and temperature sensors, NOx sensors, mass air flow (MAF) and manifold absolute pressure (MAP) sensors operate under the brand NTK Vehicle Electronics. With more than 14,500 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.1 billion Euros worldwide. NGK Spark Plug is represented on all continents and has 41 group companies, 24 production plants and five technical centres.

 

Aftermarket EMEA: NGK Spark Plug has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK Spark Plug’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region – which currently represents 32% of NGK´s global turnover – the company has ten group companies and more than 800 employees, as well as two production plants in France and South Africa and a technical centre in Germany.

For more information please visit: www.ngk-europe.com

For further information contact:

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803

Email: anuaxodyh.szmtonecross@bngzgginteusrnevadsst.b0lkgcomqp

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