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Its MO70 Dragmower, which recorded two unusual speed records last year, was named Best Marketing Initiative at the company’s EMEA (Virtual) Convention.
The MO70 Dragmower became the fastest lawnmower over 1/4 mile when it completed the distance in just 9.49 seconds with a top speed of 115.53mph and became the fastest accelerating lawnmower by reaching 102.64mph in 5.44 seconds.
MO70’s performance topped such iconic high-performance cars as the Dodge Challenger SRT Demon 2018, which took 9.65 seconds over the distance when it reached 140mph, the Bugatti Veyron Super Sport 2011, which took 9.7 seconds to achieve 145mph, and the McLaren P1 2014, taking 9.8 seconds to reach 148.9mph.
The original ride-on mower, on which MO70 was based, was transformed by seven-time British drag racing champion Andy Robinson and was piloted by NGK’s Scottish Sales Representative John Catterson at Santa Pod Raceway in Northamptonshire, England on October 4, 2019.
Mark Hallam, NGK Spark Plugs (UK) Ltd Marketing Manager, said: “We are delighted to have received the award. I’d like to pay tribute to everyone involved in the project but especially to John. There were a number of problems throughout the day, but he showed how brave he was to carry on to achieve such fantastic times. Andy and his team also did a fantastic job throughout the project and also on the big day.
“We are now looking forward to making the two landmarks official Guinness records when we are able to get back on the track with MO70 which can still cut grass and uses NGK IMR9C-9HES spark plugs.”
NGK Spark Plugs (UK) Ltd embarked on the project to highlight how important the horticultural sector is for the company in terms of spark plug sales and to raise the profile of NGK in the horticultural sector.
MO70 has attracted lots of interest from visitors to the company’s stand at a variety of UK trade shows since its record-breaking run, which pilot John said driving was the experience of a lifetime.
He said: “I decided to grit my teeth and just go for full throttle when we went for the record; I just concentrated on keeping it straight as we were going into unknown territory. It was very fast, and the sensation of speed was amazing. It was really enjoyable and certainly a day to remember.”
Notes to Editors
About NGK SPARK PLUG:
Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,000 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.5 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales (including its EU, UK, France and Eurasia subsidiaries) represent 26.1% of this global turnover. NGK SPARK PLUG operates on all continents and has 41 group companies, 24 production plants and four Technical Centres.
Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has ten group companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.
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