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As part of Formula E's fundraising partnership with UNICEF, the all-electric street racing series will enter the virtual world with the ABB Formula E Race at Home Challenge, a nine week esports competition featuring all the teams and drivers from the ABB FIA Formula E Championship, as well as a selection of top gamers.
The world of gaming will see Charlie join the entire Formula E community of teams, manufacturers, partners, drivers and fans to be a part of live online races while raising funds for UNICEF to keep children around the world healthy, safe and learning during the coronavirus crisis.
Donations from the competition will be directed by UNICEF to comprehensive emergency projects, such as those contributing to the supply of personal protective equipment for healthcare workers and setting up home learning schemes for children currently out of school.
NGK Spark Plugs (UK) Ltd is a long-term sponsor of Charlie, who is a representative of Racing Pride and a Stonewall Sports Champion.
Charlie, whose inclusion in the series was featured in the influential New York Times newspaper, said: “Very excited to announce that I’ll be joining the grid for the Formula E Esports Challenge this Saturday! I’m very grateful to Formula E for this opportunity, it’s also a chance to share my story and help promote diversity and inclusion in motorsport to a new audience, something I know FE is proud to support, and I’m proud to be helping support UNICEF and the coronavirus appeal.”
Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “It’s great news that Charlie is to be involved in such a fantastic series that will not only entertain motorsport fans around the World but more importantly raise funds for UNICEF initiatives.”
The ABB Formula E Race at Home Challenge will feature two separate grids running in parallel, one comprised of drivers from the ABB FIA Formula E Championship and the other one filled by some of the fastest gamers and influencers. The winning gamer will make the transition from the gaming world to secure real-life track time on a Formula E circuit during a race weekend.
Races will be staged each Saturday beginning with a pre-season test event on April 18, before point scoring commences the following weekend. Points are then accumulated over consecutive race weekends contributing to the overall standings in the build-up to the Grand Final on June 13.
Fans will be able to watch two live races each weekend, as the ABB FIA Formula E Championship drivers and gamers line-up separately during a single 90-minute broadcast.
The ABB Formula E Race at Home Challenge will be available live globally across Formula E’s social media platforms including on the official YouTube channel, Facebook page and Facebook Gaming site, Twitch channel and via @FIAFormulaE on Twitter.
Further to this, a selection of Formula E’s international network of broadcast partners will also be offering live coverage and highlights on both linear and digital platforms from April 25.
About NGK SPARK PLUG:
Worldwide: NGK Spark Plug is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment and Aftermarket customers across the globe. Its product portfolio for the Aftermarket comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand, whilst oxygen and temperature sensors, NOx sensors, mass air flow (MAF) and manifold absolute pressure (MAP) sensors operate under the brand NTK Vehicle Electronics. With more than 14,500 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.1 billion Euros worldwide. NGK Spark Plug is represented on all continents and has 41 group companies, 24 production plants and five technical centres.
Aftermarket EMEA: NGK Spark Plug has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK Spark Plug’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region – which currently represents 32% of NGK´s global turnover – the company has ten group companies and more than 800 employees, as well as two production plants in France and South Africa and a technical centre in Germany.
For more information please visit: www.ngk-europe.com
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