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NGK goes virtual racing

Motorsport fans missing live racing during the current coronavirus crisis can now follow their favourite sport in a virtual racing series spearheaded by NGK.

For the 2020 season the ignition specialist is partnering with British Touring Car Championship (BTCC) team Power Maxed Racing (PMR) but with the start of the season being delayed due to COVID-19 PMR has launched a virtual racing series, called PowerMaxed eSeries, in which NGK will compete in a virtual car driven by its sponsored Mini Challenge driver Max Coates.

It will be run across 10 events, with two races at each, seven of which will be on UK-tracks, the rest on international circuits. All cars are Audi RS3 TCR saloons, with identical set-ups.

The series, which is backed by Motorsport UK, gets underway on the Donington Park circuit on April 29 when motorsport stars, including two-time BTCC champion Jason Plato, will race against top simulator drivers.

Max Coates said: “Everyone is getting excited about the new PowerMaxed eSeries and it’s great to be able to represent NGK. We’ll be coming up against some of the top ‘sim’ drivers and my aim it to be the very best ‘real-world’ driver.

“I’ve been on simulators before but don’t usually have a lot of time to practice during the normal race season, so I’ll be looking to put some hard hours in before the series starts. I am taking part in some other e-events including a 24-hour race at the Nürburgring the weekend before the PowerMaxed series gets underway so hopefully I will be ready for Donington.”

All races will take place on a Wednesday evening from 8pm GMT, and will consist of a free practice session, qualifying and then two races of around 20-25 minutes each. All sessions will be streamed online.

There will be official qualifying sessions for those wishing to potentially join the grid on April 22 which will give members of the public the opportunity to join the league and race against real BTCC and GT drivers.

Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “We are delighted that Max will be driving our car, which looks fantastic, during the PowerMaxed series and I’m sure all motorsport fans who are currently in lockdown will be  keen to tune in and see how he fares.”



Worldwide: NGK Spark Plug is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment and Aftermarket customers across the globe. Its product portfolio for the Aftermarket comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand, whilst oxygen and temperature sensors, NOx sensors, mass air flow (MAF) and manifold absolute pressure (MAP) sensors operate under the brand NTK Vehicle Electronics. With more than 14,500 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.1 billion Euros worldwide. NGK Spark Plug is represented on all continents and has 41 group companies, 24 production plants and five technical centres.


Aftermarket EMEA: NGK Spark Plug has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK Spark Plug’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region – which currently represents 32% of NGK´s global turnover – the company has ten group companies and more than 800 employees, as well as two production plants in France and South Africa and a technical centre in Germany.

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For further information contact:

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803

Email: <strong>anbldyh.stonecrbuuoss@btinternet.c291om<mpgf/strong>lm+ (andyh.stonecross@btibl7nte5gsrnermblt.comjh)

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