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Throughout September and October, the company has increased the level of reward points for NTK Lambda sensors through BoxClever, from 100 to 1000 points per sensor! Garages have been encouraged to insist on NTK Lambda sensors to ensure they benefit from the temporary increase in points.
NTK – the vehicle electronics brand of NGK Spark Plugs – launched the two-month campaign in September to encourage garages to be prepared for a surge in demand for MoTs which are set to double this autumn with an additional 1.7 million expected this month alone.
Motorists were granted COVID-19 led MoT exemptions from March 30 until August 1 with the exemptions beginning to expire this autumn which is already a busy time for MoT testing.
It is estimated more than 140,000 vehicles will fail on emissions this month alone, so NGK has made it even more attractive for garages to fit NTK Lambda sensors to cope with the inevitable increased demand.
NGK is the world’s largest manufacturer of Lambda sensors under the NTK brand and is an original equipment (OE) supplier to many of the world’s leading vehicle manufacturers (VMs), with the same components being supplied to the UK automotive aftermarket.
Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “We have had a great response to our NTK sensors’ initiative which has coincided with an increase in demand for Lambda sensors. I would urge BoxClever members to act now and take advantage of our bonus points offer in the last few days of the month.”
NTK is the World’s No.1 in engine sensors and the BoxClever bonus points offer of 1000 points also extends to NTK exhaust gas temperature sensors (EGTS), which monitor the exhaust gas temperatures to enable the efficient operation and protection of vital components, and NOX sensors, which work in conjunction with associated exhaust after-treatment devices.
There are good reasons why NTK Lambda sensors are the No.1 choice of VMs around the world, they are ‘Similar but different’.
NGK says the experience it has in supplying the VMs worldwide allows it to offer exactly the right sensor for every vehicle application. The company says distributors should encourage garages to always go with a bespoke OE-quality Lambda sensor and steer well clear of ‘universal sensors.’
Notes to Editors
About NGK SPARK PLUG:
Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,000 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.5 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales (including its EU, UK, France and Eurasia subsidiaries) represent 26.1% of this global turnover. NGK SPARK PLUG operates on all continents and has 41 group companies, 24 production plants and four Technical Centres.
Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has ten group companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.
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