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New name, same quality products

The name on the building may have changed, but the quality of the brands inside remains the same.

NGK Spark Plugs (UK) Ltd this month officially changed the name of its UK operations to Niterra UK Ltd and has now revealed new signage at its Hemel Hempstead headquarters.

However, the company’s iconic brand names – NGK ignition parts and NTK vehicle electronics – remain and will continue to lead the way in the automotive industry.

NGK is the world’s No.1 spark plug brand. The company’s Iridium and Platinum precious metal spark plugs may be more expensive, but when specified by vehicle manufacturers (VMs) and used during service and repair they will prevent possible problems due to poor ignition performances, poor tolerance to fouling, higher ignition coil loads and increasing unwanted emissions.


The ignition range also includes glow plugs, which offer the latest in high technology for today and tomorrow, plus ignition coils and ignition lead sets.

NTK Lambda sensors are the No.1 choice of VMs giving improved engine efficiency, reduced emissions and increased economy. Other engine management sensors include NTK camshaft & crankshaft sensors, MAF & MAP sensors, Exhaust Gas Temperature (EGT) sensors and EGR valves.

The company officially changed its name from April 1, 2023 to Niterra to better reflect its future strategy as it focuses more on new business fields – mobility, medical, environment & energy and communications. Niterra is a coined word which combines the Latin words ‘niteo’ meaning ‘shine’ and ‘terra/earth’.

Notes to Editors

About Niterra: 

Worldwide: Niterra (formerly NGK SPARK PLUG) is one of the leading automotive and technical ceramics suppliers. With its corporate headquarters in Nagoya, Japan, the company has sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and vehicle electronics technology, supplying Original Equipment customers across the globe. At the same time, the company is transforming its organisation and business portfolio in more sustainability-driven directions. Four business fields have been identified for this purpose: Mobility, Medical, Environment & Energy and Communications. With around 16,100 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.8 billion Euros worldwide. Niterra’s EMEA sales represent 27% of this global turnover.


Aftermarket EMEA: Niterra has seen significant growth across the Aftermarket since expanding beyond motorcycle parts and into the automotive sector in the 1970s. The company is renowned for its outstanding commitment to quality, technology and research & development. The product portfolio of its NGK Ignition Parts brand comprises spark plugs, glow plugs, ignition coils, leads & caps. Its NTK Vehicle Electronics brand offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), exhaust gas recirculation (EGR) valves, mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. From its regional headquarters in Ratingen, Germany, Niterra serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region, the company has six regional companies and around 840 employees.  


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For further information please contact:

UK & Ireland

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803



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