Niterra UK Ltd.
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Brayden forced to miss Superstock round

It was a tough weekend for NGK-sponsored DAO Racing team rider Brayden Elliott who was forced to withdraw from Bank Holiday Monday’s Oulton Park Pirelli National Superstock race.

Elliott suffered a large highside at Lodge corner on Sunday and although he was able to walk away and the team worked hard to rebuild his Kawasaki ZX-10RR, the Australian was left a bit battered and bruised.

After taking part in warm-up on Monday morning, the team decided it would be unwise to compete and instead decided to withdraw from the round to allow him time to heal before the next round at Donington Park later this month.

Elliott, who was left bruised after Sunday’s crash, said: “Basically, I had a massive highside at the last corner in the wet. I’m not a huge fan of the rain but I was feeling confident and I just got a bit eager on the throttle and before I knew about it I was upside down.

“There are no serious injuries but I wanted to see how I felt after warm up. I didn’t feel fantastic and I knew I wasn’t riding the way I needed to ride. It was clear it was going to be a big ask as my feet were very sore and we didn’t want to risk another accident so decided to park it for this one and just come back at Round Three and move on.”

Mark Hallam, Marketing Manager for NGK brand-owner Niterra UK Ltd, said: “It was very disappointing for Brayden to miss the Oulton Park round but thankfully he was not too badly injured so hopefully will be back in action at Donington Park.”

For more information about Niterra UK Ltd and its products and services, please visit the company’s website www.ngkntk.com/uk

 

Notes to Editors

About Niterra: 

Worldwide: Niterra (formerly NGK SPARK PLUG) is one of the leading automotive and technical ceramics suppliers. With its corporate headquarters in Nagoya, Japan, the company has sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and vehicle electronics technology, supplying Original Equipment customers across the globe. At the same time, the company is transforming its organisation and business portfolio in more sustainability-driven directions. Four business fields have been identified for this purpose: Mobility, Medical, Environment & Energy and Communications. With around 16,100 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.8 billion Euros worldwide. Niterra’s EMEA sales represent 27% of this global turnover.

 

Aftermarket EMEA: Niterra has seen significant growth across the Aftermarket since expanding beyond motorcycle parts and into the automotive sector in the 1970s. The company is renowned for its outstanding commitment to quality, technology and research & development. The product portfolio of its NGK Ignition Parts brand comprises spark plugs, glow plugs, ignition coils, leads & caps. Its NTK Vehicle Electronics brand offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), exhaust gas recirculation (EGR) valves, mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. From its regional headquarters in Ratingen, Germany, Niterra serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region, the company has six regional companies and around 840 employees.  

 

For more information please visit: www.ngkntk.com

 

For further information please contact:

UK & Ireland

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803

Email: andyh.stonecross@binternet.com

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NGK SPARK PLUG is now Niterra!

But don‘t worry: Moving forward doesn‘t mean we‘re leaving our heritage and quality standards behind.
Our new company name ‘Niterra’ expresses the Group’s desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine.

The iconic brands - NGK and NTK - have built up highly impressive levels of brand loyalty and will therefore continue to exist for the company’s respective ignition and sensor businesses.

Get to know all about our new company name and what our future vision looks like:

A new beginning
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