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Workshops rush to register for NGK’s new BoxClever App

Workshops were quick to sign up for NGK’s new BoxClever App when they visited the company’s stand at this week’s MechanEx Show at Sandown Park.

The App enables members of the ignition and sensor specialist’s BoxClever independent garage loyalty scheme to check their points balance, browse the gift range, redeem points and win prizes instantly, all from their mobile phones. It also includes links to NGK’s new and recently improved PartFinder website accessed with just two clicks from the App’s homepage.

NGK was giving visitors 1000 free points if they registered for the App at the show with those who did join also going into a draw with the chance to win an additional 25,000, 50,000 or 100,000 points.

Workshops were also eager to obtain copies of NGK’s two new product catalogues – Spark Plug & Diesel Glow Plug 2021/22 and 2021/22 Ignition Coils & Lead Sets – which are packed with all the information required for installers to select the right parts for millions of vehicles on the road.

The Spark Plug & Diesel Glow Plug 2021/22 catalogue includes spark plug upgrades and is published with a photo of racing driver and NGK Ambassador Nic Hamilton on the front cover. Comprising 184 pages, it includes 28 new spark plugs and six new glow plugs, with 6917 applications.

While the company’s new 144-page 2021/22 Ignition Coils & Lead Sets catalogue features six new ignition coils and 294-part numbers with 3211 applications. Lead sets are included in a combined catalogue for the first time with 43-part numbers with 445 applications.

Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “MechanEx was the first time we had exhibited at a major automotive trade show since before last year’s first national lockdown and we were delighted to see so many people on our stand.

“Our new App proved to be extremely popular with many visitors registering at the show and taking advantage of our special points offer. Our stand also featured giant mock-ups of our new catalogues which also created a lot of interest with enquiries from visitors keeping our staff busy on both days of the show.”

For more details about NGK and its products and services, please visit www.ngkntk.com/uk

 

Notes to Editors

About NGK SPARK PLUG:

Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,400 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.7 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales represent 32% of this global turnover. NGK SPARK PLUG operates on all continents and has 60 group companies, 35 production plants, five Technical Centres and three Venture Labs.

 

Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has six regional companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.

 

For more information please visit: www.ngkntk.com

 

For further information please contact:

Annika Lustig, Specialist PR & Communications, Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH
Harkortstr. 41, 40880 Ratingen, Germany, AG Duesseldorf HRB 43118
Tel: +49 (0)21 02 974 152     E-mail: a_lustig@ngkntk.de

 

 

UK & Ireland - For further information contact:

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803

Email: andyh.stonecross@binternet.com

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