The company has been offering members of its BoxClever independent garage loyalty scheme a massive incentive to purchase its NTK Lambda, camshaft & crankshaft and MAF and MAP sensors in the promotion which started at the beginning of May and ends on June 30, 2022.
BoxClever members have been encouraged to collect and return NGK single boxes in exchange for points which they can then redeem to select prizes of their choice and are being given double points to fit the qualifying sensors.
They have been earning 300 points for every Lambda sensor purchased and 200 points for every camshaft & crankshaft or MAF and MAP sensor fitted and each time they have purchased one of the products they have been entered into a free prize draw where ten lucky members will each win 50,000 points!
Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “The promotion has been a great success and there’s still time for members to take advantage of this fantastic points bonanza and to be rewarded for fitting NTK sensors.
“More than half-a-million points will be given away during the promotion as not only can members earn double points by purchasing them before the end of this month but they will also have the chance of being selected as one of the ten winners of 50,000 points in a mega points draw when the promotion ends.”
NTK Lambda sensors are the No.1 choice of vehicle manufacturers (VMs) around the world with NGK saying the experience it has in supplying the VMs worldwide allows it to offer exactly the right sensor for every vehicle application.
The company has received feedback that some garages are not recognising its Lambda sensors which are supplied in green and white boxes as genuine NTK product.
It has reassured them that its Lambda sensors supplied in traditional yellow boxes and new green and white boxes are both genuine products. Different packaging, same quality product inside the box.
The company’s range of premium NTK camshaft and crankshaft sensors (also known as engine speed & position sensors) are a vital part of the engine management system and provide information about engine speed and the exact position of several engine parts, camshaft/valves, and crankshaft/pistons. Supplying this information to the engine control unit (ECU) enables the fuel injection and ignition systems to function efficiently.
For maximum efficiency in engine operation and to ensure effective exhaust gas treatment, the engine control unit (ECU) needs to precisely regulate the air-fuel ratio. NTK Mass Air Flow (MAF) sensors and Manifold Absolute Pressure (MAP) sensors are essential elements in this process. Both provide the ECU with a signal needed to calculate the amount of air aspirated by the engine.
Workshops can use the mobile BoxClever App to check their points balance, browse the fantastic gift range, redeem points and win prizes instantly, all from their mobile phones.
For more details about the company and its products and services please visit www.ngkntk.com/uk
About NGK SPARK PLUG:
Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,400 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.7 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales represent 32% of this global turnover. NGK SPARK PLUG operates on all continents and has 60 group companies, 35 production plants, five Technical Centres and three Venture Labs.
Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has six regional companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.
For more information please visit: www.ngkntk.com
For further information please contact:
Annika Lustig, Specialist PR & Communications, Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH
Harkortstr. 41, 40880 Ratingen, Germany, AG Duesseldorf HRB 43118
Tel: +49 (0)21 02 974 152 E-mail: email@example.com
UK & Ireland - For further information contact:
Hurst Media Services
Tel: +44 (0)1354 657253; Mobile: 0773 694 7803