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NGK sets sights on the online gaming community with ESPORTS CUP

Ignition and sensor specialist NGK’s technology can be found in vehicles competing at the highest levels of motorsport and now the company is excited to announce the extension of its racing presence to the virtual world of gaming.

NGK is launching its very own very own ESPORTS CUP which will take place from February to April 2022 with the competition open to all gamers over the age of 16 who will be able to participate through the ‘RaceRoom’ section of the gaming platform Steam. 

Four qualifying races, each with different challenges, will be held at five virtual versions of some of the world’s most iconic racetracks. The tournament will kick-off at the Dubai Autodrome, UAE on February 17. This will be followed-up by events at the Circuit Paul Ricard, France on March 3, Imola, Italy, March 17, and Moscow Raceway, Russia on March 31. 

These four races will serve as qualification for the grand finale, with the fastest players having the chance to go toe-to-toe at Germany’s legendary Nürburgring Nordschleife on April 14.

Before each of the first four races, a leaderboard qualification will be posted online on RaceRoom. There, the drivers will get the chance to qualify for the races. The leaderboards will be live for just under 14 days so that over the course of six weeks as many drivers as possible can participate. The format of the first four races will include a ten-minute qualifying session, followed by a 20-minute sprint race, featuring 32 drivers.

After that, a second sprint race will ensue, with the top ten from the previous race starting on the reverse grid. The 32 drivers with the best points from the first four endurance races will reach the grand finale. This will include a 17-minute qualifying session, followed by a 60-minute race, with the winner receiving two VIP tickets at the Nürburgring 24 Hours which will take place between May 26-29, 2022.
Frank Massia, Director Marketing Aftermarket, EMEA, NGK SPARK PLUG EUROPE GmbH, said: “Our entrance into the world of gaming is a wholly logical step for a company with as rich a history in motorsport as ours. The ESPORTS CUP will strengthen engagement with our company’s fans and brand enthusiasts.”

All participants will compete in a Mercedes AMG GT3 Evo, a car which outside the virtual world is ignited by NGK spark plugs. Equal opportunities to each contestant are guaranteed, ultimately ensuring the success of the racers with the best driving skills. Despite the same vehicle model, however, each player will be able to customise their race car and create distinguishing features in order to stand out from the competition.

To ensure the widest possible coverage, all races will be broadcast in English via Livestream, using both NGK and RaceRoom channels. Commentary for the first four track events will be broadcast in an ‘in-game’ stream format. The grand finale, however, is planned to be broadcast live and will feature race build-up and analysis, as well as pre-race interviews with the contestants and post-race interviews with the winner and runners-up. In addition, RaceRoom’s channels of Twitter (raceroom), Instagram (raceroom_official), Facebook (raceroom) and YouTube (RaceRoom) will be used for race build-up, results, highlights, statistics and livestreams.

RaceRoom is one of the leading professional free-to-play racing simulators on the market, meaning potential ESPORTS CUP contestants can download and participate for free. In order to meet the minimum requirements, a basic PC is required, while SimRacing equipment is preferable, as well as a broadband internet connection.

To register for the competition, Steam must be downloaded, and an account must be set up. RaceRoom can then be downloaded and started via the Steam library (installation only possible and permitted on private devices). Participation will not incur any costs for the user.


Notes to Editors


Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,400 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.7 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales represent 32% of this global turnover. NGK SPARK PLUG operates on all continents and has 60 group companies, 35 production plants, five Technical Centres and three Venture Labs.


Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has six regional companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.


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For further information please contact:

Annika Lustig, Specialist PR & Communications, Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH
Harkortstr. 41, 40880 Ratingen, Germany, AG Duesseldorf HRB 43118
Tel: +49 (0)21 02 974 152     E-mail:


UK & Ireland - For further information contact:

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803