The company – whose spark plugs are the world’s number one original equipment (OE) fitment – is backing the Elite Ride Hub, designed to help bikers choose the most suitable training based on affordability, availability, and accessibility.
The hub brings together the best of the best in the industry all in one place, so enthusiasts don’t have to waste time searching the web. It gives an insight into how they can take the training which will make them safe, capable and progressive riders.
It’s said training will make them smoother, quicker (within the speed limits) and better technical and thinking riders. Whether they want to improve machine handling, read the road, improve their confidence, save money by improving their fuel efficiency, or reduce their carbon footprint and contribute to the environment, it is all just a click away.
There is a training package available to suit individual needs; they don’t need the latest motorcycle, the training is relevant to riders of all size machines whether they be geared, automatic, electric or petrol.
NGK is the world’s number one original equipment (OE) fitment and its Iridium IX spark plugs are popular with motorcyclists for their ability to provide enhanced ignition efficiency, better acceleration, faster starting and smoother running, longer life, and better fuel consumption.
Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “We are proud to support this training initiative to help improve the standard of motorcycle riding in the UK. Our components are fitted to most of the bikes that are ridden daily on the road and rider safety is paramount to us.”
The Elite Rider Programme has been created by the Motor Cycle Industry Association (MCIA), road safety and training experts, government departments and respected associated organisations. The aims of the initiative are to increase the number of riders undertaking post-test rider training, and to motivate riders to ride considerately toward other road users and the environment.
Tony Campbell, MCIA CEO, said: “As an industry we believe that better trained riders will be safer riders and post-test training will be the best way to address this. Improving our road safety record will be key to the industry’s future. However, this is not just the riders’ fault, therefore MCIA will continue to pressure government on what can be done to improve infrastructure, safe road space and the training of other road users, we will also be calling for improved awareness campaigns to ensure motorcyclists are more considered by other road users.”
If you have a full licence and are looking to improve your riding skills go to www.eliteriderhub.co.uk/resources
Topics covered currently (with more to be added) are: cornering, overtaking and filtering which have videos asking the viewer if the position and actions taken are ‘right or wrong’ to create discussion and interest in what is actually correct, with any doubt pushing the rider to one of our partners offering advanced training, via the hub.
About NGK SPARK PLUG:
Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,400 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.7 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales represent 32% of this global turnover. NGK SPARK PLUG operates on all continents and has 60 group companies, 35 production plants, five Technical Centres and three Venture Labs.
Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has six regional companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.
For more information please visit: www.ngkntk.com
For further information please contact:
Annika Lustig, Specialist PR & Communications, Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH
Harkortstr. 41, 40880 Ratingen, Germany, AG Duesseldorf HRB 43118
Tel: +49 (0)21 02 974 152 E-mail: email@example.com
UK & Ireland - For further information contact:
Hurst Media Services
Tel: +44 (0)1354 657253; Mobile: 0773 694 7803