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NGK hosts racing stars at Motorcycle Live

Motorcycle racing stars have been out in force on the NGK stand at the Motorcycle Live Show at Birmingham’s NEC.

Isle of Man TT legend John McGuinness and Speedway stars Robert Lambert and Dan Bewley attracted big crowds to the ignition and sensor specialist’s stand on the first day of the show on Saturday (November 19) when they met fans and signed posters.

NGK is renowned on the two-wheel bike scene both on the road and in the motorcycling racing arena where its spark plugs have helped the World’s top teams and riders to numerous victories.

Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “John, Robert and Dan each have a massive fanbase in the country and it was great to host them on our stand, meeting and greeting their supporters. Other racers are also expected to visit us over the course of Motorcycle Live which runs until Sunday, November 27.

“The show is already proving to be a great success with many motorcyclists who have our spark plugs fitted on their own bikes coming on to the stand to meet us.”

McGuinness, who this year made his 100th start at the Isle of Man TT where he has won a staggering 23 times, has three of his iconic bikes on the NGK stand which also features a collection of Speedway bikes including machines owned by English stars Lambert and Bewley, who finished fifth and sixth respectively in this year’s World championship, and ones ridden by former three-time World champion Erik Gunderson and ex-rider Garry Stead.

Staff were also on hand to sell merchandise and sporting memorabilia to visitors to raise funds for Macmillan Cancer Support and there was also a stand tribute to its sponsored motorcycle star Chrissy Rouse who tragically died from injuries sustained in a crash during the Bennetts British Superbike Championship meeting  at Donington Park last month, aged just 26.

NGK is the world’s number one original equipment (OE) fitment and its Iridium IX spark plugs are popular with motorcyclists for their ability to provide enhanced ignition efficiency, better acceleration, faster starting and smoother running, longer life, and better fuel consumption.

For more information about NGK and its products and services, please visit the website at   




Notes to Editors


Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,400 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.7 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales represent 32% of this global turnover. NGK SPARK PLUG operates on all continents and has 60 group companies, 35 production plants, five Technical Centres and three Venture Labs.


Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has six regional companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.


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For further information please contact:

Annika Lustig, Specialist PR & Communications, Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH
Harkortstr. 41, 40880 Ratingen, Germany, AG Duesseldorf HRB 43118
Tel: +49 (0)21 02 974 152     E-mail:


UK & Ireland - For further information contact:

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803