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NGK backs Rouse in British Superbike Championship

Ignition and sensor specialist NGK is to sponsor motorcycle ace Chrissy Rouse in his full debut season in the 2022 Bennetts British Superbike Championship.

The Geordie teacher returns to BMW power with Crowe Performance, which helped propel him to the 2020 Pirelli National Superstock 1000 Championship, as he embarks on his first full season in the world’s leading domestic motorcycle racing series. 

Mark Hallam, Marketing Manager for NGK Spark Plugs (UK) Ltd which has been a long-term supporter of Chrissy, said: “I am very pleased to announce that NGK will once again be sponsoring Chrissy in what will be a big season for him. I am sure all NGK customers who are motorcycle racing fans cannot wait to see him in action in this season’s British Superbike Championship. Chrissy is one of the most talented young riders in the country and will be determined to give his all for the team.”

The 26-year-old is set to ride a new BMW M 1000 RR, prepared by Crowe Performance, in the championship which gets underway at Silverstone on April 15-17. 

He said: “We are going to be running a very similar set-up to what we had in 2020, with our own team running a Crowe Performance BMW. I know it is going to be a huge commitment but I’m really excited and both mine and the team’s aim this year is to just get stuck in and do our best.”

For more information about NGK and its products and services, please visit the website at   


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NGK-sponsored Chrissy Rouse: will ride Crowe Performance’s BMW M 1000 RR in 2022

 1 – Isle of Man TT legend John McGuinness signed posters for fans at the show

2 – Mr Sparky and NGK staff welcomed visitors to the stand

3 – Motorcycle enthusiasts checked out the motorcycles on the NGK stand

Notes to Editors


Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,400 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.7 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales represent 32% of this global turnover. NGK SPARK PLUG operates on all continents and has 60 group companies, 35 production plants, five Technical Centres and three Venture Labs.


Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has six regional companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.


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For further information please contact:

Annika Lustig, Specialist PR & Communications, Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH
Harkortstr. 41, 40880 Ratingen, Germany, AG Duesseldorf HRB 43118
Tel: +49 (0)21 02 974 152     E-mail:


UK & Ireland - For further information contact:

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803