At the beginning of this decade, NGK SPARK PLUG released both its 2040 Vision, ‘Beyond ceramics, eXceeding imagination’ and its 2030 Long-Term Management Plan, ‘NITTOKU BX’. Both set out plans for the company to change drastically beyond the current way in order to secure its continued success well into the future. In the coming years, the company will transform its portfolio in more sustainability-driven directions. To this end, four new business fields have been identified – Mobility, Medical, Environment & Energy and Communications.
Against the backdrop of a rapidly changing automotive industry, which is expected to see a major decline in the use of the internal combustion engine (ICE), the company has concluded that the name NGK SPARK PLUG no longer accurately represents what the overall business stands for.
Indeed, particularly in Europe and the English-speaking countries, the name is strongly associated with the ICE segment. This name, moreover, can result in the overlooking of the positive contribution which the company already makes to the environment – especially with its various ranges of sensors, its technical ceramics business and its many new fields of activities.
To mark this important milestone, both a new name and logo have been unveiled. ‘Niterra’ is a coined word, which combines the Latin words ‘niteo’ meaning ‘shine’ and ‘terra/earth’. It expresses the desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine: a goal formulated in the company’s 2040 Vision.
For the new logo, the colours ‘Earth Green’ for the letters used in ‘Niterra’ and ‘Shine Yellow’ for the dot on the letter ‘i’ have been selected. ‘Earth Green’ was chosen because it creates the impression of the Earth being seen from space. It, moreover, is a colour that evokes a sense of tradition and trust. ‘Shine Yellow’, in addition, is used in order to resemble the image of a candle shining like a torch.
“With our new Group and Corporate Logo, we are one step further on our transformation journey,” says Damien Germès, President & CEO of NGK SPARK PLUG EUROPE GmbH, Regional President EMEA and Corporate Officer of the Global Headquarters in Japan. “Our new corporate name and logo will be great symbols of our path towards developing the sustainable solutions of tomorrow.”
While ‘Niterra’ will become the Group’s overall name, the iconic brands – NGK and NTK – will continue to exist for the company’s respective ignition and sensor businesses.
Notes to Editors
About NGK SPARK PLUG:
Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,400 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.7 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales represent 32% of this global turnover. NGK SPARK PLUG operates on all continents and has 60 group companies, 35 production plants, five Technical Centres and three Venture Labs.
Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has six regional companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.
For more information please visit: www.ngkntk.com
For further information please contact:
Annika Lustig, Specialist PR & Communications, Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH
Harkortstr. 41, 40880 Ratingen, Germany, AG Duesseldorf HRB 43118
Tel: +49 (0)21 02 974 152 E-mail: firstname.lastname@example.org
UK & Ireland - For further information contact:
Hurst Media Services
Tel: +44 (0)1354 657253; Mobile: 0773 694 7803