The ignition and sensor specialist gave the motorcycle enthusiasts the chance to purchase its promotional products and raised a staggering £7876.09 for MacMillan Cancer Support.
Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “I would like to thank everyone who came on to our stand and purchased our promotional goodies. Our staff were kept extremely busy throughout the show, but it was well worth it to raise funds for such an important charity.”
NGK has long been associated with the two-wheel bike scene both on the road and in the motorcycling racing arena where its spark plugs have helped the world’s leading teams and riders to numerous victories.
It welcomed some major motorcycle stars to its stand at the show at Birmingham’s NEC including Isle of Man TT legend John McGuinness, three-time World Speedway Champion Tai Woffinden, and Superstock racers Chrissy Rouse and Brayden Elliott who signed posters for fans.
The NGK stand also attracted a number of non-motorsport celebrities including chef James Martin and actor Danny John-Jules who both enjoyed the company’s hospitality.
NGK is the world’s number one original equipment (OE) fitment and its Iridium IX spark plugs are popular with motorcyclists for their ability to provide enhanced ignition efficiency, better acceleration, faster starting and smoother running, longer life, and better fuel consumption.
For more information about NGK and its products and services, please visit the website at www.ngkntk.com/uk
About NGK SPARK PLUG:
Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,400 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.7 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales represent 32% of this global turnover. NGK SPARK PLUG operates on all continents and has 60 group companies, 35 production plants, five Technical Centres and three Venture Labs.
Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has six regional companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.
For more information please visit: www.ngkntk.com
For further information please contact:
Annika Lustig, Specialist PR & Communications, Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH
Harkortstr. 41, 40880 Ratingen, Germany, AG Duesseldorf HRB 43118
Tel: +49 (0)21 02 974 152 E-mail: firstname.lastname@example.org
UK & Ireland - For further information contact:
Hurst Media Services
Tel: +44 (0)1354 657253; Mobile: 0773 694 7803