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James goes from podium to pain…

There were highs and lows for NGK-sponsored motorcycle star James Alderson at Donington Park at the weekend.

For after winning the first heat of the BSB Pirelli Junior Superstock championship he suffered a dislocated shoulder in the second race to curtail his meeting.

He said: “Friday free practice was difficult as I was struggling to get a good feeling with the bike, however we made some changes and it felt good for a dry qualifying. However, the weather took a turn for the worse and the heavens opened for our qualifying session. Being the first wet session of the weekend, we lacked confidence and only managed a 13th place start for the race in the afternoon.

“We made some big changes to the bike for the race for more confidence in the wet conditions and it paid off, and on that Saturday afternoon we managed our first British Championship podium and win.

”Sunday’s race 2 didn’t go to plan as the weather was undecided. On the weather apps it should have been pouring down, however it was hot and sunny. The race ended up being dry and we suffered a twist grip fault which was causing the grip on the throttle body to move so I completely messed my start up and dropped back. Feeling good I managed to make my way into 7th place, however I was just pushing a little too hard and out of the last corner we had a massive high side and I dislocated my shoulder which unfortunately meant the end of our weekend.

“Racing brings some hard downs but what matters more is how you come back and once I am fit and ready, we will be back fighting again for that top step. Just like to say a massive thanks to all my sponsors for making it happen.”

Ignition and sensor specialist NGK Spark Plugs (UK) Ltd Marketing Manager Mark Hallam said: “It was a great performance by James to gain top spot on the podium in his first race only for him then to suffer misfortune in his next race. His weekend demonstrated the challenges faced by riders which is what makes motorcycle racing so exciting for fans.”


Notes to Editors


Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,400 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.7 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales represent 32% of this global turnover. NGK SPARK PLUG operates on all continents and has 60 group companies, 35 production plants, five Technical Centres and three Venture Labs.


Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has six regional companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.


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For further information please contact:

Annika Lustig, Specialist PR & Communications, Aftermarket EMEA, NGK SPARK PLUG EUROPE GmbH
Harkortstr. 41, 40880 Ratingen, Germany, AG Duesseldorf HRB 43118
Tel: +49 (0)21 02 974 152    E-mail:


For further information contact:

Andy Hurst

Hurst Media Services

Tel: +44 (0)1354 657253; Mobile: 0773 694 7803