The company is giving members of its BoxClever independent garage loyalty scheme a special incentive to fit its glow plugs by awarding them fifty prize points for each purchase in February instead of the usual twenty points.
Motorists can be sure they are getting the correct-fit glow plug to meet the vehicle manufacturers’ performance criteria for their particular model when they choose NGK Spark Plugs (UK) Ltd products.
Glow plugs are not a service replacement item in an engine and no mileages or time recommendations for change are made by the vehicle manufacturers, but NGK Spark Plugs (UK) Ltd advises the replacement of sets of glow plugs this winter.
Mark Hallam, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “There’s never been a better time for workshops to fit NGK glow plugs. Not only will they satisfy their customers‘ requirements, but BoxClever members will also receive more points when purchasing them in February.
“Reliability is key to NGK glow plugs‘ success. They meet or exceed vehicle manufacturers’ specifications which ensures improved drivability during engine warm up and the reduction of emissions.”
The company believes distributors should educate garages on the importance of maximising glow plug sales by advising that instead of changing one faulty glow plug, they should ‘upsell’ by replacing all of them.
If one plug has failed, it is extremely likely that the remaining plugs will shortly suffer a similar fate. By replacing the vehicle set, not only will the tight emissions legislation be complied with, but as the glow plug is now an integral part of the engine management system, the starting and cold drive quality will be kept at its maximum.
NGK glow plugs:
About NGK SPARK PLUG:
Worldwide: NGK SPARK PLUG is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment customers across the globe. For the Aftermarket, its product portfolio comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand. Under the brand NTK Vehicle Electronics the company offers oxygen sensors (including NOx sensors), exhaust gas temperature sensors (EGTS), mass air flow (MAF) and manifold absolute/boost pressure (MAP) sensors as well as engine speed and position sensors. With around 16,000 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.5 billion Euros worldwide. NGK SPARK PLUG’s EMEA sales (including its EU, UK, France and Eurasia subsidiaries) represent 26.1% of this global turnover. NGK SPARK PLUG operates on all continents and has 41 group companies, 24 production plants and four Technical Centres.
Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK SPARK PLUG’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region the company has ten group companies and more than 1,000 employees, as well as two production plants in France and South Africa and a Technical Centre in Germany.
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