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New NGK SPARK PLUG fanshop goes online

NGK SPARK PLUG, the world's leading ignition and sensor specialist, has opened a new online touchpoint by launching a web-based fanshop at the beginning of April 2020. The online fanshop provides its many fans and enthusiasts with easy access to purchasing high-end lifestyle products.

The main goal of the online shop is to correspond to the very high brand reputation and reward the loyalty of fans by satisfying their very noticeable demand for NGK SPARK PLUG lifestyle products.

Available in both the English and German languages, the new fanshop delivers articles to all EU countries and provides clearly defined shipping costs. Payment methods include PayPal, instant transfer and direct debit.

To ensure a seamless lift-off, the ignition and sensor specialist is collaborating with an experienced partner in the field of online and merchandise sales to guarantee best service in terms of everyday customer duties such as shipping, invoicing and returns to both B2B and B2C clients. In keeping with the company’s commitment to sustainability, all articles purchased on the fanshop will, without exception, be delivered in a carbon neutral manner. In addition, all packaging used in shipping will consist 100% of paper; thus, eliminating the use of plastic altogether.

The fanshop is integrated into the NGK SPARK PLUG EMEA website ( as a subdomain ( It is also publicised on the company’s social media channels such as LinkedIn and Instagram. On the company Facebook page, moreover, a link enables followers to purchase directly from the fanshop.

With more customers using their mobile phone for shopping, a scalable online platform has been created using the mobile first design concept, ensuring website responsiveness and customer access from any digital device.

A variety of high-quality products, branded with both brand logos, NGK Ignition Parts and NTK Vehicle Electronics, are available on the web shop. The products range from clothing garments in a variety of sizes, like t-shirts, bodywarmers and baseball caps, to bags and keyrings etc. It is planned to increase the offer on a regular basis.

“We are very excited about this new business opportunity”, says Frank Massia, Director Marketing Aftermarket EMEA, at NGK SPARK PLUG EUROPE. “This new online touchpoint will allow our fans and ‘petrol heads’, for the first time, to easily purchase quality lifestyle products, that reflect their loyalty to the automotive components they use.”

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