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World-leading ignition and sensor specialist NGK SPARK PLUG EUROPE has announced the appointment of multi-industry marketing expert Frank Massia as its new Director Marketing Aftermarket EMEA, starting from 1 March 2019.

NGK SPARK PLUG EUROPE has appointed multi-industry marketing expert Frank Massia as its new Director Marketing Aftermarket EMEA in Ratingen, from 1 March 2019.

Based in Ratingen, Germany, Massia takes over the role from David Loy, who had held this position for five years and was promoted to Vice President Aftermarket EMEA last autumn.

In his new role, Massia will be responsible for the company’s Aftermarket category management, pricing and value management, marketing communications, technical services and business intelligence. He will also use his extensive past experience to drive and accelerate the continued digital transformation of NGK SPARK PLUG – a key marketing strategy initiated by Loy which has already included a pioneering on-line technical platform, TekniWiki, and a fully integrated, highly successful social media programme.

Welcoming him to the company, David Loy, Vice President Aftermarket EMEA at NGK SPARK PLUG EUROPE said: “Frank’s expertise as a top level, international marketer in a number of industries will be a huge asset to the company. With his insights and fresh perspective, we will be well placed to meet the challenges facing the automotive sector and to optimise new opportunities; from product technologies to digitisation.”

Prior to joining NGK SPARK PLUG EUROPE, Massia has held numerous marketing and sales positions at executive level for diverse leading companies, amongst which Henkel AG, Villeroy & Boch AG and Altana AG. Massia studied business administration at the University of Cologne, the Indiana University MBA program of Kelley School of Business and the University of Pforzheim where he earned his degree in 1993.

Commenting on his new role, Frank Massia confirmed: “I’m delighted to be asked to join such a truly outstanding company. NGK SPARK PLUG EUROPE is not only the leader in its field, it is also ensuring it continually evolves to meet new market and technological challenges. I am extremely excited to take on the challenge of accelerating the company’s digital transformation and further steering NGK’s branding and marketing platforms into the future.”

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