Accessing the information is child’s play. All that workshop personnel need is a QR code reader on their smartphone or tablet. Scanning the QR code on the label of an ignition coil package takes them straight to a new landing page which deals with precisely the ignition coil category inside the box. The user interface of the web pages automatically adapts to the device so that all available content is displayed in the best possible way.
NGK Spark Plug’s assortment comprises six such categories: distributor ignition coils (NGK category U1), block ignition coils (U2), block ignition coils with two high voltage systems (U3), pencil coils with dual spark technology (U4), pencil coils with single spark technology (U5) and ignition systems (U6). Each of these has its own page with an installation video and a wide range of useful information, e.g. a detailed description of the category, the coil design and the connections of the type of coil. Additionally, workshops can find advice on how to test this particular type of coil.
“Our value proposition is to set the benchmark in technical service. Our new range of websites underscores this commitment. It allows workshop personnel to look up specific information about an actual ignition coil in no time at all,” says David Loy, Marketing Director Aftermarket Europe.
About NGK Spark Plug: NGK Spark Plug is one of the leading automotive suppliers. Specialised in the fields of ignition and sensor technology, the Company supplies customers in Original Equipment and Aftermarket across the globe. Its product portfolio comprises spark plugs, glow plugs, ignition coils and ignition leads under the brand NGK Ignition Parts as well as mass air flow and manifold absolute pressure sensors, lambda sensors, exhaust gas temperature sensors and NOx sensors under the brand NTK Vehicle Electronics. The Company runs production plants and sales organisations all over the world. With more than 14,000 employees, it generates an annual turnover of around 2.9 billion euros. NGK is represented on all continents and has 42 group companies, 24 production plants and 5 technical centres.
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Specialist PR & Event
NGK SPARK PLUG Europe GmbH Harkortstr. 41
AG Duesseldorf HRB 43118
Tel: +49 (0)21 02 974 152
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