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NGK Spark Plug Europe: V-Line assortment adds six additional fast-movers

slashes Press release from 04/22/2015

Ratingen 20.03.2015– Since NGK Spark Plug Europe launched the V-Line assortment early in the 1990s, the company has sold around 300 million spark plugs from the range, making V-Line the most successful Aftermarket assortment. Now, the ignition and sensor specialist has enhanced the range with six current and successful types from Original Equipment.

 

The new V-Line types bear the short numbers 40 to 45 and come directly from NGK’s OE business. They feature standard electrodes manufactured from nickel alloy and are OE in 222 current vehicle models, among others from Alfa Romeo, Fiat, Ford, Honda, Hyundai, Kia, Lancia, Mazda, Opel, Seat, Skoda, Suzuki and Volkswagen.

Among the six new V-Line spark plugs there is a perfect match for 34 million vehicles in Europe. With this move, the number of vehicles covered by the entire assortment with 45 V-Line spark plugs had been increased from 89.85 to 123.85 million. 80% of all V-Line spark plugs – V-Line 40 to 45 already included – stem from the OE business.  

“With its tried and tested short numbering system and its high availability, NGK’s V-Line range allows for simple assortment care and more efficient re-ordering,” comments David Loy, Marketing Director, Aftermarket Europe. “The fast-mover assortment combines high market coverage with the quality of a leading technology partner to the car manufacturers. With the six new types, we are opening the next chapter in the V-Line success story.”

 

About NGK: NGK is the world’s leading manufacturer of spark plugs, glow plugs and lambda sensors. The Company runs production plants and sales organisations all over the world. With a total of 13,000 employees, the Company generates an annual turnover of around 2.7 billion euros. NGK is represented on all continents and has 43 group companies, 24 production plants and 5 technical centres.

 

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For further information contact:

Marcel Aßmann

Specialist PR & Event

Aftermarket EMEA

NGK SPARK PLUG Europe GmbH Harkortstr. 41

40880 Ratingen

Germany

AG Duesseldorf HRB 43118

Tel: +49 (0)21 02 974 152

E-mail: m_assmann@ngkntk.de

 

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NGK SPARK PLUG is now Niterra!

But don‘t worry: Moving forward doesn‘t mean we‘re leaving our heritage and quality standards behind.
Our new company name ‘Niterra’ expresses the Group’s desire to be a company that not only contributes to a sustainable society, but also one that makes the earth shine.

The iconic brands - NGK and NTK - have built up highly impressive levels of brand loyalty and will therefore continue to exist for the company’s respective ignition and sensor businesses.

Get to know all about our new company name and what our future vision looks like:

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