NGK Spark Plug Europe expands its popular Aftermarket spark plug range V-Line by nine references. The newly added V-Line plugs with the short numbers 46 to 54 are a perfect match for best selling cars e.g. from PSA Citroën, Toyota, Nissan, Renault, Opel, Fiat, BMW and the brands of the Volkswagen group. Thanks to the addition, V-Line’s market coverage in Europe grows by more than 8 percent.
All new V-Line types stem from NGK Spark Plug Europe’s OE-business. They include standard types with nickel centre electrodes as well as precious metal spark plugs with centre electrodes with platinum reinforcement. In doing so, they offer an ideal replacement for more than 16 million additional cars in Europe and add 8 percent to V-Line’s total market coverage.
With this latest range extension, the world’s leading spark plug manufacturer makes the V-Line assortment even more attractive for distributors and workshops all across Europe.
Thanks to the short numbering system, V-Line makes identification of the required spark plug, stock keeping and ordering a child’s play. Also, the assortment combines high market coverage with the quality of a leading technology partner to the car manufacturers.
“V-Line is the most successful spark plug assortment in the European Aftermarket,” comments David Loy, Marketing Director Aftermarket Europe. “Sixteen years after the launch of the V-Line assortment, this market driven concept has not lost any of its attractiveness. With the latest additions, we make sure that distributors and workshops find the most relevant fast movers of today within its scope.”
All new V-Line spark plugs with details and their individual vehicle applications have already been included in the TecDoc online catalogue. They are also listed on the latest TecDoc DVD
About NGK SPARK PLUG: Worldwide: NGK Spark Plug is one of the leading automotive and technical ceramics suppliers, with its corporate headquarters in Nagoya, Japan and sales organisations and production facilities all over the world. The automotive side of the company specialises in the fields of ignition and sensor technology, supplying Original Equipment and Aftermarket customers across the globe. Its product portfolio for the Aftermarket comprises spark plugs, glow plugs, ignition coils and leads under the NGK Ignition Parts brand, whilst oxygen and temperature sensors, NOx sensors, mass air flow (MAF) and manifold absolute pressure (MAP) sensors operate under the brand NTK Vehicle Electronics. With more than 14,500 employees, the company’s automotive and technical ceramics activities generate a total annual turnover of around 3.1 billion Euros worldwide. NGK Spark Plug is represented on all continents and has 41 group companies, 24 production plants and five technical centres. Aftermarket EMEA: NGK SPARK PLUG has seen significant growth across the Aftermarket since expanding beyond motorcycle parts into the automotive sector in the 1970s. With an outstanding commitment to quality, technology and research & development the company has become the world’s number one in spark plugs and oxygen sensors, and a leading provider of glow plugs, ignition coils and leads as well as further sensor technology. Organisationally NGK Spark Plug’s regional headquarters in Ratingen, Germany serves the Aftermarket across Europe, the Middle East and Africa. In the EMEA region – which currently represents 32% of NGK´s global turnover – the company has ten group companies and more than 800 employees, as well as two production plants in France and South Africa and a technical centre in Germany. For more information please visit: www.ngk-europe.com
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Marcel Aßmann, Specialist PR & Event, Aftermarket EMEA, NGK SPARK PLUG Europe GmbH Harkortstr. 41, 40880 Ratingen, Germany, AG Duesseldorf HRB 43118 Tel: +49 (0)21 02 974 152 E-mail: firstname.lastname@example.org